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НАЗАД / ДАШБОРДЫ / BING ADS

BING ADS ДАШБОРД

Bing Ads - рейтинг ключевых слов, стоимость рекламы и прибыль.
Octoboard data dashboard: Bing ads application dashboard
Bing Ads - это сервис, предоставляющий PPC рекламу в Bing и Yahoo! Вы можете комбинировать эти данные с дашбордами, шаблонами и отчетами Google Adwords, Facebook Ads и другими платформами платной рекламы, чтобы иметь полную картину всех рекламных кампаний вашего бизнеса и клиентов.

Метрики Bing Ads сгруппированы в следующие области:

  • Рейтинги ключевых слов, страниц и устройств
  • Клики и показы
  • Конверсии и цели
  • Прибыль, стоимость и ROI (ROAS)

Вам не нужно выбирать метрики по одной. Используйте наши готовые шаблоны для создания логических групп данных.
Заметки
Как подключить Bing Ads к Octoboard

  • Войдите в Bing Ads, используя ваше имя пользователя и пароль.
  • Получите ваш токен разработчика здесь: https://developers.bingads.microsoft.com/Account
  • Введите ваш токен разработчика Bing Ads

BING ADS МЕТРИКИ

IMPRESSIONS AND CLICKS

Bing Ads Impressions and Clicks
Описание
Combined trend of your Ad Clicks and Ad Impressions following display in Bing search results.

IMPRESSIONS

Bing Ads Impressions
Описание
Totals and trend over time of Bing Ads impressions. How many times your ads were shown to Bing users.

CLICKS

Bing Ads clicks
Описание
Totals and trend over time of Bing Ads clicks. How many times your ads were clicked on following display in Bing search results.

TOP KEYWORDS

Ranking of Bing Ad keywords
Описание
Ranking of keywords by clicks and impressions.

TOP PAGES

Website pages ranked by Ad clicks
Описание
Top pages of your website ranked by how many times users visited them following a click on your Bing Ads.

TOP DEVICES

Bing Ads devices ranked by clicks
Описание
Ranking of devices that were used to land on your website pages following Bing Ads clicks. Ranking is based on number of clicks.

AVG POSITION

Ads position in search results
Описание
Order in which your Bing Ads are shown relative to other ads on search pages.

CONVERSION RATE

Bing Ads conversion rate
Описание
Percentage of clicks on your Bing Ads that led to a conversion defined by you. Conversion rate is calculated by dividing the number of conversions by the number of clicks.

Conversion Rate = Total Conversions / Total number of Clicks * 100%

REVENUE

Revenue from Bing Ads visits
Описание
Total revenue resulted from visitors landing on your website after clicking on your Bing Ads.

COST PER CLICK

Cost per Bing Ads click
Описание
Average cost of a click on your Bing Ads. Calculated by dividing the total ad spend by the number of Bing Ads clicks.

CPC = Total Ad Spend / Total of Bing Ads clicks

COST PER CONVERSION

Cost of Bing Ads conversion
Описание
Average cost of conversion. CPC is calculated by dividing total spend by the number of conversions.

Cost Per Conversion = Total Bing Ad Spend / Total Number of Conversion

ROAS

Return on Ad Spend
Описание
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend

GOAL COMPLETION

Goal completion count
Описание
Total number of times a goal that you defined was reached after clicking on your Bing Ad.

IMPRESSIONS AND CLICKS

Bing Ads Impressions and Clicks
Описание
Combined trend of your Ad Clicks and Ad Impressions following display in Bing search results.

IMPRESSIONS

Bing Ads Impressions
Описание
Totals and trend over time of Bing Ads impressions. How many times your ads were shown to Bing users.

CLICKS

Bing Ads clicks
Описание
Totals and trend over time of Bing Ads clicks. How many times your ads were clicked on following display in Bing search results.

TOP KEYWORDS

Ranking of Bing Ad keywords
Описание
Ranking of keywords by clicks and impressions.

TOP PAGES

Website pages ranked by Ad clicks
Описание
Top pages of your website ranked by how many times users visited them following a click on your Bing Ads.

TOP DEVICES

Bing Ads devices ranked by clicks
Описание
Ranking of devices that were used to land on your website pages following Bing Ads clicks. Ranking is based on number of clicks.

AVG POSITION

Ads position in search results
Описание
Order in which your Bing Ads are shown relative to other ads on search pages.

CONVERSION RATE

Bing Ads conversion rate
Описание
Percentage of clicks on your Bing Ads that led to a conversion defined by you. Conversion rate is calculated by dividing the number of conversions by the number of clicks.

Conversion Rate = Total Conversions / Total number of Clicks * 100%

REVENUE

Revenue from Bing Ads visits
Описание
Total revenue resulted from visitors landing on your website after clicking on your Bing Ads.

COST PER CLICK

Cost per Bing Ads click
Описание
Average cost of a click on your Bing Ads. Calculated by dividing the total ad spend by the number of Bing Ads clicks.

CPC = Total Ad Spend / Total of Bing Ads clicks

COST PER CONVERSION

Cost of Bing Ads conversion
Описание
Average cost of conversion. CPC is calculated by dividing total spend by the number of conversions.

Cost Per Conversion = Total Bing Ad Spend / Total Number of Conversion

ROAS

Return on Ad Spend
Описание
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend

GOAL COMPLETION

Goal completion count
Описание
Total number of times a goal that you defined was reached after clicking on your Bing Ad.
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