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YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
Template for generated report: Youtube engagement template
Youtube engagement report can be scheduled for automatic generation and sending to clients. It also a good starting point for creating a marketing team dashboard.
Last reviewed: 7-Jul-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"YOUTUBE ENGAGEMENT" METRICS

OCTOBOARD metrics type icon: Chart feed

LATEST VIDEOS

Your recent videos with Engagement metrics sorted by date.
Description
Latest videos widget sorts posts by time of creation. Most recent videos are at the top. For each video we calculate its Engagement value.

Video Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more "valuable" than Likes.

Video Engagement = Likes x 1 + Comments x 20 + Shares x 30

ENGAGEMENT

Engagement metrics (user actions) tracked over a period of time.
Description
Likes, Shares, comments and favorites are displayed on the same graph.

Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.

Favorites is the number of times people add your videos to their "Favorites". This is a measure of quality of your content.
OCTOBOARD metrics type icon: Chart line

ENGAGEMENT RATE

Your video Engagement Rate over time.
Description
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Engagement = Clicks + Shares + Likes + Comments


Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Clicks + Shares + Likes + Comments) / Reach
OCTOBOARD metrics type icon: Chart line

WATCH TIME

Sum of all videos watch duration over time.
OCTOBOARD metrics type icon: Chart number

SUBS GAINED AND LOST

Number of subscribers gained and lost over time.
OCTOBOARD metrics type icon: Chart number

VIEWS BY COUNTRY

Views count breakdown by country.
OCTOBOARD metrics type icon: Chart number

COMMENTS

Number of comments on your videos.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
OCTOBOARD metrics type icon: Chart number

FAVORITES

Video favorites over time.
Description
Favorites is the number of times people add your videos to their "Favorites". This is a measure of quality of your content.
OCTOBOARD metrics type icon: Chart number

LIKES

Video likes over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
OCTOBOARD metrics type icon: Chart number

SHARES

Video shares over time.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

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