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BUSINESS REPORTS AND TEMPLATES
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HOME / REPORTS / YOUTUBE ENGAGEMENT

YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings

Template for generated report: Youtube engagement template
Youtube engagement report can be scheduled for automatic generation and sending to clients. It also a good starting point for creating a marketing team dashboard.

This Social Media template is part of Octoboard Social Media reporting tool
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Last reviewed:
3-Oct-18
Default range:
90 days
Updates:
Hourly for premium plans

"YOUTUBE ENGAGEMENT" METRICS

LATEST VIDEOS

Your recent videos with Engagement metrics sorted by date.
Description
Latest videos widget sorts posts by time of creation. Most recent videos are at the top. For each video we calculate its Engagement value.

Video Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more "valuable" than Likes.

Video Engagement = Likes x 1 + Comments x 20 + Shares x 30
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ENGAGEMENT

Engagement metrics (user actions) tracked over a period of time.
Description
Likes, Shares, comments and favorites are displayed on the same graph.

Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.

Favorites is the number of times people add your videos to their "Favorites". This is a measure of quality of your content.
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ENGAGEMENT RATE

Your video Engagement Rate over time.
Description
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Engagement = Clicks + Shares + Likes + Comments


Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Clicks + Shares + Likes + Comments) / Reach
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WATCH TIME

Sum of all videos watch duration over time.
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SUBS GAINED AND LOST

Number of subscribers gained and lost over time.
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VIEWS BY COUNTRY

Views count breakdown by country.
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COMMENTS

Number of comments on your videos.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
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FAVORITES

Video favorites over time.
Description
Favorites is the number of times people add your videos to their "Favorites". This is a measure of quality of your content.
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LIKES

Video likes over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
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SHARES

Video shares over time.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement template

INSTAGRAM ENGAGEMENT

Instagram account engagement metrics - user actions and post rankings
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