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YANDEX TRAFFIC AND AUDIENCE

Key Yandex Metrica traffic and audience metrics
Template for generated report: Yandex metrika traffic and audience dashboard
Yandex Metrica widgets covering 2 main areas of the website traffic monitoring:

Traffic - users, new users, time on site, top pages
Audience - age, gender, location
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Last reviewed:
26-May-18
Default range:
90 days
Updates:
Hourly for premium plans

"YANDEX TRAFFIC AND AUDIENCE" METRICS

OVERVIEW

Sessions, users and new user counts over time.
Description
The following 3 metrics make up the Yandex Metrika OVERVIEW widget:

Sessions - Total number of visits.
Unique users - Unique visitors to your site.
New users - Number of users visiting your site for the first time.

SESSIONS

Number of visits to your site tracked over time.

USERS

Visitors to your site tracked over time.

NEW USERS

New users of your site.

AGE

Visitors age by sessions.
Description
These reports on users' basic socio-demographic characteristics are presented based on the information obtained using Crypta technology.
Tips
Only sessions of visitors whos age and gender have been identified are shown in this widget.

GENDER

Visitors' gender by sessions.

VISITORS BY REGION

Sessions by countries and regions.
Description
Yandex can determine the geographical location of your site's users. This widget provides a world map with countries color-coded based on number of sessions.

TOP PAGES

Top pages ranking by unique users.

TIME ON SITE

Time spent on site tracked over time.
Description
Time on site - Average session duration in minutes and seconds.

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Age, gender, sessions, location information, interest and purchase intents.
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GOOGLE ANALYTICS - CONTENT

Traffic sources and content performance : time on site, page views, bounce rate and more.
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GOOGLE ANALYTICS - GOALS

Goals value, completions, conversions and abandonment rates.
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