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GOOGLE ANALYTICS - AUDIENCE

Age, gender, sessions, location information, interest and purchase intents.
Template for generated report: Google analytics audience template
Google Analytics provides a wealth of information about your website visitors. It will tell you your audience age and gender, languages they use, where they come from, their interests and purchase intents and much more. You can track these changes over time as well. You can use this information to rank your traffic sources, to optimize your investment of time and resources into different marketing channels, to build sales strategy and much more. Start from understanding your audience’s age, gender and geographical information. You can combine it with TRAFFIC SOURCES, ENGAGEMENT RATE and CONTENT ELEMENTS metrics.
Last reviewed: 1-Sep-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"GOOGLE ANALYTICS - AUDIENCE" METRICS

AUDIENCE OVERVIEW

Pageviews, sessions and unique users over time.

USERS

Daily unique users over time.

SESSIONS

Number of sessions over time.

COUNTRIES

Map of your audience showing countries ranked by sessions.

REGIONS

Audience regions ranked by sessions.

DEVICES

Device category with session figures.

DEMOGRAPHICS

Your audience age and gender breakdown.

INTERESTS

Your visitors' interests ranked by sessions.
Description
Audience interests ranked by sessions on your web site. It indicates that users are more likely to be interested in learning about the specified category.

PURCHASE INTENTS

Purchase intents ranked by sessions.
Description
Your audience's interest in purchasing a product category - ranked by sessions.
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