Age, gender, sessions, location information, interest and purchase intents.
Google Analytics provides a wealth of information about your website visitors. It will tell you your audience age and gender, languages they use, where they come from, their interests and purchase intents and much more. You can track these changes over time as well. You can use this information to rank your traffic sources, to optimize your investment of time and resources into different marketing channels, to build sales strategy and much more. Start from understanding your audience’s age, gender and geographical information. You can combine it with TRAFFIC SOURCES, ENGAGEMENT RATE and CONTENT ELEMENTS metrics.
Map of your audience showing countries ranked by sessions.
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REGIONS
Audience regions ranked by users.
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DEVICES
Device category with session figures.
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DEMOGRAPHICS
Your audience age and gender breakdown.
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INTERESTS
Your visitors' interests ranked by sessions.
Description
Audience interests ranked by sessions on your website. It indicates that users are more likely to be interested in learning about the specified category.
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PURCHASE INTENTS
Purchase intents ranked by users.
Description
Your audience's interest in purchasing a product category - ranked by users.
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