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VKONTAKTE PROFILE

VKontakte profile metrics in one dashboard
Template for generated report: Vkontakte profile template
All VKontakte profile metrics grouped together in one report / dashboard template.
Last reviewed: 11-Jul-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"VKONTAKTE PROFILE" METRICS

LATEST POSTS

Your latest VK posts and engagement statistics per post.
Description
We use Engagement to rank your VKontakte content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = (Likes x 1 + Reposts x 10 + Comments x 20)
Tips
This metric is available for both - VK profiles and communities.
OCTOBOARD metrics type icon: Chart number

PROFILE FRIENDS

Number of friends for your profile or competitor.
Description
Number of friends can be retrieved for your account or your competitor. Pick competitor in the widget configuration panel.
Tips
You can switch between Value representation (current number of friends) and historic trend (bar, line or area). Use widget options to change visualisation.

PROFILE FOLLOWERS

Number of profile followers - yours or competitor.
Description
Number of friends can be retrieved for your account or your competitor. Pick competitor in the widget configuration panel.
Tips
You can switch between Value representation (current number of followers) and historic trend (bar, line or area). Use widget options to change visualisation.

PROFILE FRIENDS BY REGION

Countries where your friends are from.
OCTOBOARD metrics type icon: Chart number

PROFILE GENDER

Your profile friends breakdown by gender.

ENGAGEMENT

Number of Likes, Comments and Reposts on your VKontakte content over time.
Description
VK calculates Engagement using sums of user actions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
Tips
This metric is available for both - VK profiles and communities.
OCTOBOARD metrics type icon: Chart area

LIKES

Number of Likes of your VKontakte content over time.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Tips
This metric is available for both - VK profiles and communities.
OCTOBOARD metrics type icon: Chart area

COMMENTS

Number of Comments on your VKontakte content over time.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
Tips
This metric is available for both - VK profiles and communities.
OCTOBOARD metrics type icon: Chart area

REPOSTS

Number of Reposts of your VKontakte content over time.
Description
Reposts is the number of times people shared your content. Reposts measure how much your content is amplified by those who see it.
Tips
This metric is available for both - VK profiles and communities.
OCTOBOARD metrics type icon: Chart line

COMPETITION PROFILE

Number of VKontakte profile friends vs your competitor's.
Tips
This metric is available for VK profiles only. Make sure you select one in widget configuration or switch to corresponding Community metric.

Also, select competitor in the widget configuration panel.

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