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VKONTAKTE ENGAGEMENT

VK engagement metrics for Marketing Agency reports
Template for generated report: Vkontakte engagement template
Most important VKontakte Engagement metrics covering user actions and post rankings grouped together for easy automated reporting used by Marketing agencies and dashboards (for businesses and individuals).
Last reviewed: 2-Sep-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"VKONTAKTE ENGAGEMENT" METRICS

TOP POSTS

Your most popular posts ranked by Engagement.
Description
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = (Likes x 1 + Reposts x 10 + Comments x 20)

COMMUNITY IMPRESSIONS

Impressions (pages displayed) and Visitors (unique users) over a period of time.

ENGAGEMENT

Number of Likes, Comments and Reposts on your VKontakte content over time.
Description
VK calculates Engagement using sums of user actions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
Tips
This metric is available for both - VK profiles and communities.

LIKES

Number of Likes of your VKontakte content over time.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Tips
This metric is available for both - VK profiles and communities.

COMMENTS

Number of Comments on your VKontakte content over time.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
Tips
This metric is available for both - VK profiles and communities.

REPOSTS

Number of Reposts of your VKontakte content over time.
Description
Reposts is the number of times people shared your content. Reposts measure how much your content is amplified by those who see it.
Tips
This metric is available for both - VK profiles and communities.

COMMUNITY ENGAGEMENT RATE

Engagement Rate for your community posts.
Description
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Engagement = Shares + Likes + Comments


Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

COMMUNITY GROUP IMPRESSIONS

Number of VKontakte group page impressions in the last period.
Description
Impressions is the number of times a post is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

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