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VKONTAKTE COMMUNITY

VKontakte community metrics in a report
Template for generated report: Vkontakte community template
All VKontakte community metrics grouped together in this templates. Can be used for creation of reports and dashboards.
Last reviewed: 15-Jul-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"VKONTAKTE COMMUNITY" METRICS

OCTOBOARD metrics type icon: Chart feed

TOP POSTS

Your most popular posts ranked by Engagement.
Description
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = (Likes x 1 + Reposts x 10 + Comments x 20)
OCTOBOARD metrics type icon: Chart number

COMMUNITY MEMBERS

Number of community members - yours or competitor.
Tips
You can switch between Value representation (current number of community members) and historic trend (bar, line or area). Use widget options to change visualisation.
OCTOBOARD metrics type icon: Chart number

COMMUNITY VISITORS BY REGION

Countries where your friends and fans are from.

ENGAGEMENT

Number of Likes, Comments and Reposts on your VKontakte content over time.
Description
VK calculates Engagement using sums of user actions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
Tips
This metric is available for both - VK profiles and communities.
OCTOBOARD metrics type icon: Chart area

LIKES

Number of Likes of your VKontakte content over time.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Tips
This metric is available for both - VK profiles and communities.
OCTOBOARD metrics type icon: Chart line

COMMUNITY ENGAGEMENT RATE

Engagement Rate for your community posts.
Description
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Engagement = Shares + Likes + Comments


Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
OCTOBOARD metrics type icon: Chart area

COMMUNITY UNIQUE VISITORS

Unique Visitors in your VKontakte group over time.
OCTOBOARD metrics type icon: Chart area

COMMUNITY GROUP IMPRESSIONS

Number of VKontakte group page impressions in the last period.
Description
Impressions is the number of times a post is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
OCTOBOARD metrics type icon: Chart number

COMMUNITY UNSUBS

Unsubscribers over time.
OCTOBOARD metrics type icon: Chart number

VISITORS AGE AND GENDER

Your community visitors demographics.
OCTOBOARD metrics type icon: Chart line

COMMUNITY GROWTH RATE

Community growth rate tracked over time.
Description
Community growth rate is the rate of subscribers growth relative to the total size of your community.

Daily Growth Rate = New Subscribers Per Day / Total Number of Subscribers
Tips
If you are only starting with VK, your initial community size will be small and it will be practically multiplying initially. Expect Growth Rate to be very high.

Once your community "matures", the increase of subscribers relevant to community size will be less pronounced - this is normal.

This metric is more useful for older communities. Once you reach that stage, keep an eye on Growth rate, make sure it stays constant. If it drops, it means something is wrong. Check Relevance of your content. The best way to view it is to analyze your Audience - age, gender, location. Octoboard provide these metrics too.

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INSTAGRAM ENGAGEMENT

Instagram account engagement metrics - user actions and post rankings
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