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HOME / REPORTS / TWITTER OVERVIEW

TWITTER OVERVIEW

Twitter social media dashboard: reach and engagement metrics.

Template for generated report: Social media reporting with twitter metrics
Twitter social media template for online dashboards is used by marketing agencies and marketing departments to display key reach and engagement metrics based on content postes in business Twitter accounts.

Key metrics covered:

  • Twitter feeds
  • Followers and followings
  • User engagement metrics such as likes and replies

Twitter engagement metrics include likes, shares and mentions. As Twitter does not report historical data for those KPIs, Octoboard calculates them by analysing previous 200 tweets. Over time data will be accumulated by our platform and you will start seeing trends. The longer you have Octoboard connected to your Twitter account, the more data you will have available for display on your online or office TV dashboards.

This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
1-Jun-19
Default range:
90 days
Updates:
Hourly for premium plans

"TWITTER OVERVIEW" METRICS

OVERVIEW

Total number of followers, following and tweets per day.
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PERFORMANCE

Performance metrics over time: tweets, retweets and likes.
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ENGAGEMENT

Your engagement metrics over time: tweets, replies and mentions.
Description
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.
Tips
5 days of data or 900 last tweets will be used to calculate this metric.
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LIKES

Number of likes received by your account or by competition.
Tips
You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.
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FOLLOWING

Number of people that you or your competitors follow.
Description
Following is the number of people that you or your competitor are following.
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FOLLOWERS

Number of people who follow you or your competitor.
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TWEETS

Number of tweets over a period of time.
Description
This is a measure of your activity on Twitter.
Tips
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
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REPLIES

Number of replies to your (or your competitor's) tweets.
Description
Reply is one of the user actions. We use this metric to measure Engagement and Engagement Rate
Tips
5 days of data or 900 last tweets will be used to calculate this metric.
USE THIS METRIC

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Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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