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TWITTER OVERVIEW

Twitter social media dashboard: reach and engagement metrics.

Template for generated report: Social media reporting with twitter metrics

Twitter social media template for online dashboards is used by marketing agencies and marketing departments to display key reach and engagement metrics based on content postes in business Twitter accounts.

Key metrics covered:

Twitter feeds
Followers and followings
User engagement metrics such as likes and replies

Twitter engagement metrics include likes, shares and mentions. As Twitter does not report historical data for those KPIs, Octoboard calculates them by analysing previous 200 tweets. Over time data will be accumulated by our platform and you will start seeing trends. The longer you have Octoboard connected to your Twitter account, the more data you will have available for display on your online or office TV dashboards.

This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies

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Last reviewed:

9-Mar-23

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Multi-client:

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Twitter

#social-media #agencies

"TWITTER OVERVIEW" METRICS

OVERVIEW

Total number of followers, following and tweets per day.

USE THIS METRIC

PERFORMANCE

Performance metrics over time: tweets, retweets and likes.

USE THIS METRIC

ENGAGEMENT

Your engagement metrics over time: tweets, replies and mentions.

Description

Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Tips

5 days of data or 900 last tweets will be used to calculate this metric.

USE THIS METRIC

LIKES

Number of likes received by your account or by competition.

Tips

You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.

USE THIS METRIC

FOLLOWING

Number of people that you or your competitors follow.

Description

Following is the number of people that you or your competitor are following.

USE THIS METRIC

FOLLOWERS

Number of people who follow you or your competitor.

USE THIS METRIC

TWEETS

Number of tweets over a period of time.

Description

This is a measure of your activity on Twitter.

Tips

As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.

Youtube account engagement metrics - user actions and post rankings

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Zapier events

Embedded dashboards

Open AI Data Insights

Email Templates

Custom Email Server

SEO Audits

SEO Form Leads

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1500 Leads per month

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