Total number of followers, following and tweets per day.

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.

Description

Campaign performance metrics in tabular format for last 10 campaigns.

Recent posts with Likes and Comments sorted by date (latest posts first).

Description

We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.



Last 20 posts will be displayed.

Tips

We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.

Description

Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.



Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.



Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Number of Likes received over time.

Description

Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.

Tips

Number of Followers in Instagram account.

Number of tweets over a period of time.

Description

This is a measure of your activity on Twitter.

Tips

As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.