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TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
Template for generated report: Twitter engagement template
Twitter engagement report is used by marketing agencies and marketing departments to monitor Twitter activity in real-time and track performance. Scheduled PDF reports can be generated and sent to customers using this template.
Last reviewed: 12-Jul-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"TWITTER ENGAGEMENT" METRICS

OVERVIEW

Total number of followers, following and tweets per day.

PERFORMANCE

Performance metrics over time: tweets, retweets and likes.
OCTOBOARD metrics type icon: Chart feed

TOP TWEETS

Most popular tweets ranked by Engagement.

ENGAGEMENT RATE

Your Engagement Rate over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Replies + Retweets) / Total Followers
OCTOBOARD metrics type icon: Chart area

LIKES

Number of likes received by your account or by competition.
Tips
You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.
OCTOBOARD metrics type icon: Chart number

FOLLOWERS

Number of people who follow you or your competitor.
OCTOBOARD metrics type icon: Chart column

TWEETS

Number of tweets over a period of time.
Description
This is a measure of your activity on Twitter.
Tips
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
OCTOBOARD metrics type icon: Chart area

REPLIES

Number of replies to your (or your competitor's) tweets.
Description
Reply is one of the user actions. We use this metric to measure Engagement and Engagement Rate
OCTOBOARD metrics type icon: Chart number

MENTIONS

Number of mentions received by your account or competitor.

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