TWITTER ENGAGEMENT

Total number of followers, following and tweets per day.

Performance metrics over time: tweets, retweets and likes.

Your most recent tweets sorted by date (latest at the top).

Description

We display your latest Tweets along with user actions. If you want to see the ranking of tweets by time, select Top Tweets widget instead.

Make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium Octoboard account.

Tips

Have this widget on your Social Networks real-time dashboard. This will allow you to view in real-time your Twitter performance without the need to log into Twitter.

Your Engagement Rate over time.

Description

Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Number of likes received by your account or by competition.

Tips

You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.

Number of people who follow you or your competitor.

Number of tweets over a period of time.

Description

This is a measure of your activity on Twitter.

Tips

As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.