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TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates

Twitter engagement report is used by marketing agencies and marketing departments to monitor Twitter activity in real-time and track performance. Scheduled PDF reports can be generated and sent to customers using this template.

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Last reviewed: 12-Jul-17

Default data range: Last 90 days

Updates: Hourly for Octoboard Premium

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Twitter

#social-media #agencies

"TWITTER ENGAGEMENT" METRICS

OVERVIEW

Total number of followers, following and tweets per day.

PERFORMANCE

Performance metrics over time: tweets, retweets and likes.

TOP TWEETS

Most popular tweets ranked by Engagement.

ENGAGEMENT RATE

Your Engagement Rate over time.

Description

Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Replies + Retweets) / Total Followers

LIKES

Number of likes received by your account or by competition.

Tips

You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.

FOLLOWERS

Number of people who follow you or your competitor.

TWEETS

Number of tweets over a period of time.

Description

This is a measure of your activity on Twitter.

Tips

As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.