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BUSINESS REPORTS AND TEMPLATES
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TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
Template for generated report: Twitter engagement template
Twitter engagement report is used by marketing agencies and marketing departments to monitor Twitter activity in real-time and track performance. Scheduled PDF reports can be generated and sent to customers using this template.
950
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Last reviewed:
20-Jul-18
Default range:
90 days
Updates:
Hourly for premium plans

"TWITTER ENGAGEMENT" METRICS

OVERVIEW

Total number of followers, following and tweets per day.
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PERFORMANCE

Performance metrics over time: tweets, retweets and likes.
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LATEST TWEETS

Your most recent tweets sorted by date (latest at the top).
Description
We display your latest Tweets along with user actions. If you want to see the ranking of tweets by time, select Top Tweets widget instead.

Make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium Octoboard account.
Tips
Have this widget on your Social Networks real-time dashboard. This will allow you to view in real-time your Twitter performance without the need to log into Twitter.
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ENGAGEMENT RATE

Your Engagement Rate over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Replies + Retweets) / Total Followers
Tips
5 days of data or 900 last tweets will be used to calculate this metric.
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LIKES

Number of likes received by your account or by competition.
Tips
You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.
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FOLLOWERS

Number of people who follow you or your competitor.
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TWEETS

Number of tweets over a period of time.
Description
This is a measure of your activity on Twitter.
Tips
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
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FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
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INSTAGRAM ENGAGEMENT

Instagram account engagement metrics - user actions and post rankings
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