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BUSINESS REPORTS AND TEMPLATES
Use Octoboard templates to send automated reports to your customers and build online marketing and business performance dashboards.
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HOME / REPORTS / TWITTER ENGAGEMENT

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates

Template for generated report: Twitter engagement template
Twitter engagement report is used by marketing agencies and marketing departments to monitor Twitter activity in real-time and track performance. Scheduled PDF reports can be generated and sent to customers using this template.

This Social Media template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
22-Jun-21
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"TWITTER ENGAGEMENT" METRICS

OVERVIEW

Total number of followers, following and tweets per day.
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PERFORMANCE

Performance metrics over time: tweets, retweets and likes.
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LATEST TWEETS

Your most recent tweets sorted by date (latest at the top).
Description
We display your latest Tweets along with user actions. If you want to see the ranking of tweets by time, select Top Tweets widget instead.

Make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
Tips
Have this widget on your Social Networks real-time dashboard. This will allow you to view in real-time your Twitter performance without the need to log into Twitter.
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ENGAGEMENT RATE

Your Engagement Rate over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Replies + Retweets) / Total Followers
Tips
5 days of data or 900 last tweets will be used to calculate this metric.
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LIKES

Number of likes received by your account or by competition.
Tips
You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.
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FOLLOWERS

Number of people who follow you or your competitor.
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TWEETS

Number of tweets over a period of time.
Description
This is a measure of your activity on Twitter.
Tips
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
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FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
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FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
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OCTOBOARD dashboards, templates and reports gallery: Twitter engagement template

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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INSTAGRAM PERFORMANCE

Instagram account performance dashboard: posts, likes, competitors
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INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard
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INSTAGRAM AUDIENCE

Instagram account audience dashboard (incl. stories)
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INSTAGRAM PERFORMANCE (REPORT)

Instagram account report: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement report

INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions
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OCTOBOARD dashboards, templates and reports gallery: Instagram audience report

INSTAGRAM AUDIENCE (REPORT)

Instagram account audience report (incl. stories)
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OCTOBOARD dashboards, templates and reports gallery: Linkedin engagement template

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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OCTOBOARD dashboards, templates and reports gallery: Youtube popularity template

YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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OCTOBOARD dashboards, templates and reports gallery: Youtube engagement template

YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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50
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10 Agency clients
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Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
1000 keywords
100 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
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15
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Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
4500 keywords
300 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
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