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TWITTER METRICS
Twitter social media dashboard: engagement metrics.
This Social Media template groups Twitter engagement metrics into a dashboard for automatic updates online and white label reporting.
Key metrics:
They can all be added to Office TV Loops
This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
Key metrics:
- Twitter feed
- Followers and Followings
- User engagement metrics: replies, retweets, mentions
They can all be added to Office TV Loops
We recommend using this template for building a set of dashboards covering Facebook, Instagram,Youtube, Twitter, Pinterest, LinkedIn.
This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
23-Mar-19
Default range:
90 days
Updates:
Hourly for premium plans
"TWITTER METRICS" METRICS
LIKES
Number of likes received by your account or by competition.
Tips
You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.
USE THIS METRIC
FOLLOWING
Number of people that you or your competitors follow.
Description
Following is the number of people that you or your competitor are following.
USE THIS METRIC
FOLLOWERS
Number of people who follow you or your competitor.
USE THIS METRIC
TWEETS
Number of tweets over a period of time.
Description
This is a measure of your activity on Twitter.
Tips
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
USE THIS METRIC
REPLIES
Number of replies to your (or your competitor's) tweets.
Description
Reply is one of the user actions. We use this metric to measure Engagement and Engagement Rate
Tips
5 days of data or 900 last tweets will be used to calculate this metric.
USE THIS METRIC
RETWEETS
Number of retweets of your or your competitor's content.
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MENTIONS
Number of mentions received by your account or competitor.
USE THIS METRIC
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FACEBOOK OVERVIEW
Key Facebook metrics for Social Media marketing dashboard.
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FACEBOOK AUDIENCE
Facebook metrics for audience monitoring and analysis.
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FACEBOOK REACH
Group of Facebook metrics covering content and reach (paid, organic, viral).
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TWITTER ENGAGEMENT
Twitter engagement metrics - user actions and rates
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INSTAGRAM ENGAGEMENT - BETA
Instagram account engagement metrics - user actions and post rankings
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INSTAGRAM COMPETITION - BETA
Instagram competitor monitoring and insights.
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LINKEDIN ENGAGEMENT
LinkedIn engagement metrics and user actions.
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YOUTUBE OVERVIEW
Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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YOUTUBE ENGAGEMENT
Youtube account engagement metrics - user actions and post rankings
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