Number of likes received by your account or by competition.
Tips
You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.
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FOLLOWING
Number of people that you or your competitors follow.
Description
Following is the number of people that you or your competitor are following.
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FOLLOWERS
Number of people who follow you or your competitor.
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TWEETS
Number of tweets over a period of time.
Description
This is a measure of your activity on Twitter.
Tips
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
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REPLIES
Number of replies to your (or your competitor's) tweets.
Description
Reply is one of the user actions. We use this metric to measure Engagement and Engagement Rate
Tips
5 days of data or 900 last tweets will be used to calculate this metric.
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RETWEETS
Number of retweets of your or your competitor's content.
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MENTIONS
Number of mentions received by your account or competitor.
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