Leads - As a general guideline, use Leads to store and track "untouched" people and/or companies. A good example of how Leads are typically used is to capture the interest of a prospect, like someone who comes to your website for information or someone that you met at a trade show. In this scenario an individual may appear in the system as multiple leads if that individual requested information from your website and spoke with someone at a tradeshow.
USE THIS METRIC
LEADS CONVERTED
Number of converted leads over time.
USE THIS METRIC
LEAD OWNERS
Leads owners ranked by number of leads.
USE THIS METRIC
OPEN DEALS
Total number of open opportunities in the system.
USE THIS METRIC
DEALS WON AND LOST
Won and lost opportunities tracked over time.
USE THIS METRIC
TOP OPEN DEALS
Top open opportunities ranked by size.
USE THIS METRIC
LATEST CLOSED DEALS
Last won opportunities (latest at the top).
USE THIS METRIC
Customers who use "Salesforce Deals and Leads" also installed these reports