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GOOGLE ANALYTICS - CONTENT
Traffic sources and content performance : time on site, page views, bounce rate and more.
Is my website content getting better? Is it relevant to my visitors?
You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT RATE to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.
You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT RATE to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.
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Last reviewed:
5-Apr-18
Default range:
90 days
Updates:
Hourly for premium plans
"GOOGLE ANALYTICS - CONTENT" METRICS
CONTENT OVERVIEW
Key content performance metrics tracked over time - Average time on site, Bounce Rate, Exit Rate.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
Customers who use "Google Analytics - Content" also installed these reports
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GOOGLE ANALYTICS - OVERVIEW
A high-level overview of website audience, referrals, content performance and goals.
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GOOGLE ANALYTICS - AUDIENCE
Age, gender, sessions, location information, interest and purchase intents.
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GOOGLE ANALYTICS - GOALS
Goals value, completions, conversions and abandonment rates.
