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MAILCHIMP ENGAGEMENT

Campaigns, list and automation engagement metrics
Template for generated report: Mailchimp engagement template
MailChimp engagement metrics covering the following:

  • Campaign user actions
  • Engagement rate
  • List use arction rates
  • Automation user actions
Last reviewed: 17-Jul-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"MAILCHIMP ENGAGEMENT" METRICS

OCTOBOARD metrics type icon: Chart line

PERFORMANCE OVER TIME

Campaign performance metrics - emails sent, opened and clicked tracked over time.
Description
Widget tracks over time Emails Sent, Opened and Clicked for All or One selected email campaign.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track all campaigns in your account.
OCTOBOARD metrics type icon: Chart feed

PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for the last 10 campaigns.
OCTOBOARD metrics type icon: Chart line

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens and Clicks.
Description
Widget tracks over time Open and Click rates over time for last 10 or one selected email campaigns.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent
Tips
If no campaign have been specified, last 10 will be tracked over time.

You can also view absolute values of Clicked and Opened emails in separate widgets.
OCTOBOARD metrics type icon: Chart line

LIST ENGAGEMENT RATE

Engagement Rates of your lists - Opens and Clicks.
Description
Widget tracks over time Open and Click rates for all or one selected list.



Tips
If no list is selected, engagement will be tracked for all lists.

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