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LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
Template for generated report: Linkedin engagement template
LinkedIn engagement metrics - shares, likes, comments, engagement rate and post rankings.
340
Last reviewed: 13-Oct-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"LINKEDIN ENGAGEMENT" METRICS

LATEST POSTS

Most recent company posts on your LinkedIn page sorted by date (latest at the top).
Description
We use Engagement to rank your Linkedin content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30

CLICKS

Number of clicks on your LinkedIn page.

LIKES

Likes received by your LinkedIn audience.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.

COMMENTS

Number of comments on your LinkedIn content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.

IMPRESSIONS

Your company update impressions over time.

ENGAGEMENT

Key Engagement metrics for your LinkedIn page - Likes, Shares, Comments and Clicks - all in one widget.

ENGAGEMENT RATE

Your LinkedIn content Engagement Rate.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Clicks + Shares + Likes + Comments) / Impressions

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