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LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.

Template for generated report: Linkedin engagement template
LinkedIn engagement metrics - shares, likes, comments, engagement rate and post rankings.

This Social Media template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
23-Nov-18
Default range:
90 days
Updates:
Hourly for premium plans

"LINKEDIN ENGAGEMENT" METRICS

LATEST POSTS

Most recent company posts on your LinkedIn page sorted by date (latest at the top).
Description
We use Engagement to rank your Linkedin content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 50 company updates (posts) will be used to calculate top posts and display post data.
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CLICKS

Number of clicks on your LinkedIn company page.
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LIKES

Likes received by your LinkedIn company page audience.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Number of comments on your LinkedIn company page content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.

A maximum of 100 comments will be returned for a given post (company update).
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IMPRESSIONS

Your company update impressions over time.
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ENGAGEMENT

Key Engagement metrics for your LinkedIn page - Likes, Shares, Comments and Clicks - all in one widget.
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ENGAGEMENT RATE

Your LinkedIn content Engagement Rate.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Clicks + Shares + Likes + Comments) / Impressions
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TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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FACEBOOK OVERVIEW

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INSTAGRAM ENGAGEMENT

Instagram account engagement metrics - user actions and post rankings
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