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BUSINESS REPORTS AND TEMPLATES
Use Octoboard templates to send automated reports to your customers and build online marketing and business performance dashboards.
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HOME / REPORTS / INSTAGRAM ENGAGEMENT (REPORT)

INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions

Template for generated report: Instagram engagement report
This Instagram Engagement report is used by marketing agencies and marketing departments of startups and SMEs to display user actions over time and to measure audience engagement with your Instagram account. User actions such as likes, clicks and shares are analyzed for each post and displayed in graphs and tables. All information is updated automatically.

For marketing agencies, this report can be useful in Office TV displays, for building of white label client portals and for generating automated clients reports and AI insights that are shared via email and Slack.

Visit Office TV Dashboard FAQ and Client Portal FAQ in Octoboard Knolwedge Base for more details on how to create these resources. For information on automating client insights in Slack and email please visit this Octoboard page.

This dashboard template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies

This integration works with Instagram for Business accounts only. It supersedes older Instagram API that is no longer supported by Facebook. Previous version of the Instagram integration is not available since June 29th, 2020. In order to use this integration, you will need to have an Instagram for Business account associated with a Facebook login.


Please visit the following Instagram page that explain How to set up an Instagram Business account or use the this generic Facebook beginner's guide on Instagram Business Accounts.

This Knowledge Base post explains how to re-authorise your Instagram connection and to make sure all Instagram accounts are visible in Octoboard.
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Last reviewed:
20-Jun-21
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"INSTAGRAM ENGAGEMENT (REPORT)" METRICS

ENGAGEMENT RATE

Engagement Rate of your Instagram account over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Comments + Likes) / Followers.
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NEW POSTS

Number of posts in Instagram account by day.
Description
This metric shows new posts created in the configured time period. You can change this view and display "cumulative" or "rolling total" number of posts create in the period by clicking on the "Cog" icon in the Top-Right corner of the widget and changing calculation method from "Difference" to "Rolling Totals".
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FOLLOWING

Number of people you follow in Instagram.
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FOLLOWERS

Number of Followers in Instagram account.
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LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Number of Comments on your content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
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NEW FOLLOWERS

Total number of new followers each day within the specified range.
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CITIES

The cities of the IG User's followers. Does not include current day's data.
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AGE AND GENDER

The age and gender distribution of the IG User's followers. Does not include current day's data.
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LANGUAGES

The locales by country codes of the IG User's followers. Does not include current day's data.
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PROFILE VIEWS

Total number of users who have viewed the IG User's profile within the specified period.
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PHONE CALLS CLICKS

Total number of taps on the call link in the IG User's profile.
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WEBSITE CLICKS

Total number of taps on the website link in the IG User's profile.
USE THIS METRIC

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FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
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FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
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OCTOBOARD dashboards, templates and reports gallery: Twitter engagement template

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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INSTAGRAM PERFORMANCE

Instagram account performance dashboard: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement dashboard

INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard
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OCTOBOARD dashboards, templates and reports gallery: Instagram audience dashboard

INSTAGRAM AUDIENCE

Instagram account audience dashboard (incl. stories)
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OCTOBOARD dashboards, templates and reports gallery: Instagram performance report

INSTAGRAM PERFORMANCE (REPORT)

Instagram account report: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement report

INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Instagram audience report

INSTAGRAM AUDIENCE (REPORT)

Instagram account audience report (incl. stories)
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OCTOBOARD dashboards, templates and reports gallery: Linkedin engagement template

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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OCTOBOARD dashboards, templates and reports gallery: Youtube popularity template

YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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OCTOBOARD dashboards, templates and reports gallery: Youtube engagement template

YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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10 Agency clients
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Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
1000 keywords
100 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
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15
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Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
4500 keywords
300 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
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