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HOME / REPORTS / INSTAGRAM ENGAGEMENT

INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard

Template for generated report: Instagram engagement dashboard
This Instagram Engagement dashboard is used to display user actions over time and measure engagement of your Instagram account. User actions such as likes, clicks and shares are analyzed for each post. For marketing agencies, this dashboard can be useful for Office TV displays and to build white label client portals. Visit Office TV Dashboard FAQ and Client Portal FAQ Knolwedge Base posts for more details on how to create these resources.

This dashboard template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies

This integration works with Instagram for Business accounts only. It supercedes older Instgram API that is no longer supported by Facebook. Previous version of the Instagram integration is not available since June 29th, 2020. In order to use this integration, you will need to have an Instagram for Business account associated with a Facebook login.


Please visit the following Instagram page that explain How to set up an Instagram Business account or use the this generic Facebook beginner's guide on Instagram Business Accounts.

This Knowledge Base post explains how to re-authorise your Instagram connection and to make sure all Instagram accounts are visible in Octoboard.
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Last reviewed:
16-May-20
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"INSTAGRAM ENGAGEMENT" METRICS

ENGAGEMENT RATE

Engagement Rate of your Instagram account over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Comments + Likes) / Followers.
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NEW POSTS

Number of posts in Instagram account by day.
Description
This metric shows new posts created in the configured time period. You can change this view and display "cumulative" or "rolling total" number of posts create in the period by clicking on the "Cog" icon in the Top-Right corner of the widget and changing calculation method from "Difference" to "Rolling Totals".
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FOLLOWING

Number of people you follow in Instagram.
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FOLLOWERS

Number of Followers in Instagram account.
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LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Number of Comments on your content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
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NEW FOLLOWERS

Total number of new followers each day within the specified range.
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PROFILE VIEWS

Total number of users who have viewed the IG User's profile within the specified period.
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DIRECTIONS CLICKS

Total number of taps on the directions link in the IG User's profile.
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PHONE CALLS CLICKS

Total number of taps on the call link in the IG User's profile.
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TEXT MESSAGE CLICKS

Total number of taps on the text message link in the IG User's profile.
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WEBSITE CLICKS

Total number of taps on the website link in the IG User's profile.
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FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
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TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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INSTAGRAM PERFORMANCE

Instagram account performance dashboard: posts, likes, competitors
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INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard
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INSTAGRAM AUDIENCE

Instagram account audience dashboard (incl. stories)
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INSTAGRAM PERFORMANCE (REPORT)

Instagram account report: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement report

INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions
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INSTAGRAM AUDIENCE (REPORT)

Instagram account audience report (incl. stories)
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OCTOBOARD dashboards, templates and reports gallery: Linkedin engagement template

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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OCTOBOARD dashboards, templates and reports gallery: Youtube engagement template

YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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