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HOME / REPORTS / SENDGRID EMAIL MARKETING DASHBOARD

SENDGRID EMAIL MARKETING DASHBOARD

SendGrid Email Marketing dashboard template for clients - Overview metrics

Template for generated report: Facebook engagement metrics in social media dashboard
SendGrid performance overview template offers insights for all or individual campaigns in your CampaignMonitor account.

This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
4-Oct-19
Default range:
90 days
Updates:
Hourly for premium plans

"SENDGRID EMAIL MARKETING DASHBOARD" METRICS

SEND REQUESTS

Emails send requests tracked over time.
Description
Requests is the number of emails you requested to send via SendGrid.

Whenever your application or server attempts to send an email to one of your customers via SendGrid, we will record that as a request to your SendGrid dashboard. In other words, when you send emails through SendGrid, you are essentially requesting, “Hey could you deliver this message for me?”.
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DELIVERED

Emails delivered count over time.
Description
Deliveries is the number of emails SendGrid was able to confirm were actually delivered to a recipient.

A delivery is recorded when a request to send an email results in the email being accepted by the receiving server, however this does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to (read: accepted by) the recipient email server.
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OPENED

Opened emails count over time.
Description
Opens is the total number of times your emails were opened by recipients.

In order to track opens, you must have the Open Tracking app enabled.


SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.

Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.

In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.
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CLICKED

Emails clicked count tracked over time.
Description
Clicks is the number of links that were clicked in your emails.

In order to track clicks, you must have the Click Tracking App enabled.


SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.
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OPEN RATE

Open email rate.
Description
Number of open emails relevant to total number of sent emails.
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CLICK RATE

Click email rate.
Description
Number of email links clicked relevant to number of email sent.
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DELIVERY RATE

Email delivery rate tracked over time.
Description
Delivery rate is the total number of emails that SendGrid was able to confirm were actually delivered to a recipient relative to the total number of Emails sent (requested to be sent).

Delivery Rate = Emails Delivered % Emails Sent
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BLOCKED RATE

Emails blocked rate over time.
Description
Blocked messages will appear under Email Reports under Blocks. When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
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BLOCKED

Emails blocked over time.
Description
Blocks is the number of emails that were not allowed to be delivered by ISPs.

When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
USE THIS METRIC

BOUNCES

Email bounces count over time.
Description
Bounces is the number of emails that bounced instead of being delivered.

Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.
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UNSUBSCRIBES

Email unsubscribers over time.
Description
Unsubscribes is the number of recipients who unsubscribed from your emails.
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SPAM COUNT

Spam report (complaints) rate over time.
Description
Spam Reports is the number of recipients who marked your email as spam.

A complaint (or Spam Report) is when an email recipient identifies an email message as spam or junk by clicking the “report spam” or “mark as junk” button within their email reader.
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