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Emails send requests tracked over time.

Description

Requests is the number of emails you requested to send via SendGrid.

Whenever your application or server attempts to send an email to one of your customers via SendGrid, we will record that as a request to your SendGrid dashboard. In other words, when you send emails through SendGrid, you are essentially requesting, “Hey could you deliver this message for me?”.

Emails delivered count over time.

Description

Deliveries is the number of emails SendGrid was able to confirm were actually delivered to a recipient.

A delivery is recorded when a request to send an email results in the email being accepted by the receiving server, however this does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to (read: accepted by) the recipient email server.

Opened emails count over time.

Description

Opens is the total number of times your emails were opened by recipients.



SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.

Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.

In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.

Emails clicked count tracked over time.

Description

Clicks is the number of links that were clicked in your emails.



SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.

Open email rate.

Description

Number of open emails relevant to total number of sent emails.

Emails blocked rate over time.

Description

Blocked messages will appear under Email Reports under Blocks. When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.

Emails blocked over time.

Description

Blocks is the number of emails that were not allowed to be delivered by ISPs.

When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.

Email bounces count over time.

Description

Bounces is the number of emails that bounced instead of being delivered.

Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.

Email unsubscribers over time.

Description

Unsubscribes is the number of recipients who unsubscribed from your emails.

Spam report (complaints) rate over time.

Description

Spam Reports is the number of recipients who marked your email as spam.

A complaint (or Spam Report) is when an email recipient identifies an email message as spam or junk by clicking the “report spam” or “mark as junk” button within their email reader.

Click email rate.

Description

Number of email links clicked relevant to number of email sent.

Email delivery rate tracked over time.

Description

Delivery rate is the total number of emails that SendGrid was able to confirm were actually delivered to a recipient relative to the total number of Emails sent (requested to be sent).