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Use Octoboard templates to send automated reports to your customers and build online marketing and business performance dashboards.
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HOME / REPORTS / GOOGLE ADS PPC OVERVIEW (REPORT)

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.

Template for generated report: Octoboard google adwords performance report
Google Ads paid advertising template for building automated report. This template is similar to the one used for building dashboards. Widgets are arranged to ensure best layout for printed matter as opposed to display on a monitor or online.

The template is designed to be used by Marketing Agencies and internal Marketing teams for sharing insights and for creating scheduled automated client reports. It contains Google Ads key metrics - from Reach to CTR and Cost. This template can be used as White Label. You can upload your logo or logos of your clients and remove references to Octoboard. To do so, go to CLIENTS or TEAMS (left menu) and select "WHITE LABEL" tab.

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
24-Sep-19
Default range:
90 days
Updates:
Hourly for premium plans

"GOOGLE ADS PPC OVERVIEW (REPORT)" METRICS

IMPRESSIONS

Ads impressions over time.
Description
Impressions presented as value or historic trend - Line, Bar or Area graph.
USE THIS METRIC

CLICKS

Ads clicks over time.
Description
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
USE THIS METRIC

CTR

Click-Through Rate (CTR) over time.
Description
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions
USE THIS METRIC

COST

Ads cost over time.
Description
Ads cost displayed as numeric value or in a graph tracking your spend over time.
USE THIS METRIC

COST PER MILLE

Cost per 1000 impressions (CPM) over time.
Description
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
USE THIS METRIC

COST PER CLICK

Cost Per Click over time.
Description
Cost per click over time for all or selected campaigns or ad group.

CPC = Ads Spend / Ad Clicks
Tips
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.
USE THIS METRIC

AD CAMPAIGN PERFORMANCE

Ad Campaign ranking by clicks.
Description
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
USE THIS METRIC

Customers who use "Google Ads PPC Overview (Report)" also installed these reports

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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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OCTOBOARD dashboards, templates and reports gallery: Bing ads ppc dashboard for marketing agencies

BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: White label bing ads automated ppc report

BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads performance metrics template

FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend reporting template

FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
USE THIS TEMPLATE

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