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BUSINESS REPORTS AND TEMPLATES
Use Octoboard templates to send automated reports to your customers and build online marketing and business performance dashboards.
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HOME / REPORTS / GOOGLE ADS PPC DASHBOARD

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.

Template for generated report: Octoboard google adwords performance dashboard
This Google Ads template is used to create online PPC dashboards for displaying key paid advertising metrics on desktop monitors, online or on office TV screen. Designed for Marketing agencies and internal marketing departments of startups and SMEs.

This template contains the following key metrics:

  • Impressions and Clicks
  • Click-Through-Ratio (CTR)
  • Campaign and Ad Group PPC performance

White Label options are accessible via the "CLIENTS" or "TEAMS" menus in the "WHITE LABEL" configuration tab.

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
490
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Last reviewed:
12-Aug-19
Default range:
90 days
Updates:
Hourly for premium plans

"GOOGLE ADS PPC DASHBOARD" METRICS

IMPRESSIONS AND CLICKS

Ad Impression, Clicks and Click-Through Rate over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tips
Select ad account, ad campaign or an individual ad in the widget configuration screen.
USE THIS METRIC

IMPRESSIONS

Ads impressions over time.
Description
Impressions presented as value or historic trend - Line, Bar or Area graph.
USE THIS METRIC

CLICKS

Ads clicks over time.
Description
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
USE THIS METRIC

CTR

Click-Through Rate (CTR) over time.
Description
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions
USE THIS METRIC

COST

Ads cost over time.
Description
Ads cost displayed as numeric value or in a graph tracking your spend over time.
USE THIS METRIC

AD CAMPAIGN PERFORMANCE

Ad Campaign ranking by clicks.
Description
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
USE THIS METRIC

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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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OCTOBOARD dashboards, templates and reports gallery: Bing ads ppc dashboard for marketing agencies

BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: White label bing ads automated ppc report

BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads performance metrics template

FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend reporting template

FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
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