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HOME / REPORTS / GOOGLE ADWORDS PPC TEMPLATE - COST

GOOGLE ADWORDS PPC TEMPLATE - COST

Google Adwords PPC template for dashboard - PPC reach and cost

Template for generated report: Google ads ppc cost dashboard
This is a Google Adwords PPC template for building online dashboards that covers advertising costs analysis. It covers the following key metrics:

  • Impressions and Clicks
  • CPM, CTR, CPC
  • Campaign and Ad Group performance

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This PPC template is part of Octoboard PPC reporting tool and Octoboard for Marketing Agencies software
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Last reviewed:
3-Sep-18
Default range:
90 days
Updates:
Hourly for premium plans

"GOOGLE ADWORDS PPC TEMPLATE - COST" METRICS

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Description
Ad Cost is the total spend on your Adwords and Campaigns.

Cost Per Click (CPC) - Adwords spend divided by ad clicks.

CPC = Adwords Spend / Ad Clicks


Cost Per Transaction - Adwords spend divided by number of transactions.

Cost Per Action = Adwords spend / Number of Transactions
USE THIS METRIC

IMPRESSIONS

Adwords impressions over time.
Description
Impressions presented as value or historic trend - Line, Bar or Area graph.
USE THIS METRIC

CLICKS

Adwords clicks over time.
Description
Adwords campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
USE THIS METRIC

CLICK THROUGH RATE

Click-Through Rate (CTR) over time.
Description
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions
USE THIS METRIC

COST

Adwords cost over time.
Description
Ads cost displayed as numeric value or in a graph tracking your spend over time.
USE THIS METRIC

COST PER MILLE

Cost per 1000 impressions (CPM) over time.
Description
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
USE THIS METRIC

COST PER CLICK

Cost Per Click over time.
Description
Cost per click over time for all or selected campaigns or ad group.

CPC = Adwords Spend / Ad Clicks
Tips
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Adwords ROI widget.
USE THIS METRIC

AD CAMPAIGN PERFORMANCE

Ad Campaign ranking by clicks.
Description
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
USE THIS METRIC

AD GROUP PERFORMANCE

Ad Group ranking by clicks.
Description
Ad group performance. Your top ad groups in the last period ranked by clicks.

Most effective ad groups shown at the top.
USE THIS METRIC

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GOOGLE ADWORDS PPC TEMPLATE (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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GOOGLE ADWORDS PPC TEMPLATE - AUDIENCE

Google Adwords PPC template for dashboard - performance by audience
USE THIS TEMPLATE

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