UNDER DEVELOPMENT
OCTOBOARD
English
PRICING
LOGIN
GET OCTOBOARD FREE
GET OCTOBOARD FREE
English
BUSINESS REPORTS AND TEMPLATES
Use Octoboard templates to send automated reports to your customers and build online marketing and business performance dashboards.
SHOW ALL TEMPLATES
HOME / REPORTS / GOOGLE ADS PPC TEMPLATE - COST

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost

Template for generated report: Octoboard google ads cost
This is a Google Ads PPC template for building online dashboards that covers advertising costs analysis. It covers the following key metrics:

  • Impressions and Clicks
  • CPM, CTR, CPC
  • Campaign and Ad Group performance

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This PPC template is part of Octoboard PPC reporting tool and Octoboard for Marketing Agencies software
590
GET THIS TEMPLATE
Last reviewed:
23-Jun-21
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
Data insights:
Office TV output:
Multi-client:

"GOOGLE ADS PPC TEMPLATE - COST" METRICS

IMPRESSIONS

Ads impressions over time.
Description
Impressions presented as value or historic trend - Line, Bar or Area graph.
USE THIS METRIC

CLICKS

Ads clicks over time.
Description
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
USE THIS METRIC

CTR

Click-Through Rate (CTR) over time.
Description
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions
USE THIS METRIC

COST

Ads cost over time.
Description
Ads cost displayed as numeric value or in a graph tracking your spend over time.
USE THIS METRIC

CPM

Cost per 1000 impressions (CPM) over time.
Description
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
USE THIS METRIC

CPC

Cost Per Click over time.
Description
Cost per click over time for all or selected campaigns or ad group.

CPC = Ads Spend / Ad Clicks
Tips
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.
USE THIS METRIC

AD GROUP PERFORMANCE

Ad Group ranking by clicks.
Description
Ad group performance. Your top ad groups in the last period ranked by clicks.

Most effective ad groups shown at the top.
USE THIS METRIC

Customers who use "Google Ads PPC template - Cost" also installed these reports

Click for details...
OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Bing ads ppc dashboard for marketing agencies

BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: White label bing ads automated ppc report

BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Facebook ads performance metrics template

FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend reporting template

FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Adroll performance dashboard

ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Adroll metrics dashboard

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Adroll video dashboard

ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Adroll performance report

ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Adroll metrics report

ADROLL METRICS TEMPLATE (REPORT)

AdRoll report - key retargeting metrics (cost, reach, ROAS)
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Adroll video report

ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)
USE THIS TEMPLATE

EVERYTHING FOR YOUR BUSINESS REPORTING

SCHEDULE AND AUTOMATE

Send unlimited number of reports to your clients and save time.

WHITE LABEL

Add your agency’s branding to all reports and dashboards.

INVITE STAFF AND CLIENTS

Give your clients their own login. You decide what data they can see.

HOST ON YOUR WEBSITE

Any dashboard or report can be added to any page of your site.

350+ PREDEFINED REPORTS

Fully configurable. Modify or create your own reports in seconds.

FREE SEO AUDITS

Add SEO Audit results to your client dashboards and reports.

70+ INTEGRATIONS

SEO, PPC, Email Marketing, Reviews and more integrations.

IMPORT YOUR DATA

Use our Google Sheets integration to show your own data.

LEAD GENERATION

Convert visitors to leads. Host SEO Audit forms and capture new leads.

OCTOBOARD PRICING

FREELANCER
25
/month
5 Agency clients
incl. white label reporting
Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
-
-
-
DATA SHARING
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
-
-
-
SEO AUDITS AND LEAD GENERATION
NEW
SEO Audits
SEO Form Leads
SEO RANK TRACKER
NEW
50 keywords
10 keywords per client
Locations tracking
Languages tracking
Competitor domains
Every 3 days
3 years
TEAM
50
/month
10 Agency clients
incl. white label reporting
Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
1000 keywords
100 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
AGENCY
75
/month
15
 Agency clients
+5
-5
Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
4500 keywords
300 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
PREMIUM DATA ADD-ONS
Analytics and data export features that we will add to our platform. Currently in Beta. We will notify our clients once the add-ons have been deployed.
ECOMMERCE SUITE
Real-time online sales and SaaS subscription analytics
10
/month
500 orders
monthly sales
+500
-500
Real-time transactions
Sales, Product, Order analytics
Currency conversion
Multi-store reporting
Octoboard for Agencies
Not selected
0/month
Dashboards, Reports, Templates
Client portal, TV Loops
White label, Multi-client
SEO Audits, Automated reports
B2B Lead Generation
SEO Rank Tracker
PREMIUM DATA ADD-ONS
ECOMMERCE SUITE
Not selected
0/month
TOTAL
0/monthbilled at€0€0/year
Monthly
Yearly (save 30%)
No contract obligations — cancel any time.
No credit card required — simply login and access data.
Change your plan — upgrade as you scale.
Get a discount — purchase our yearly subscription.
Need bigger a plan — contact us, we will look after you.
Join 18.000+ businesses that use Octoboard today!