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HOME / REPORTS / FACEBOOK SOCIAL MEDIA TEMPLATE - REACH

FACEBOOK SOCIAL MEDIA TEMPLATE - REACH

Facebook Social metrics for Marketing Agency clients - Reach

Template for generated report: Facebook reach social media dashboard
Marketing agencies use this template to create Social Media dashboards that cover Facebook Reach metrics such as:

  • Reach by Country
  • Viral Reach
  • Impressions, Traffic - Paid vs Organic

Octoboard allows creation of multiple sections in such reports and combining data from all social networks such as Facebook, Instagram,Youtube, Twitter, Pinterest, LinkedIn.

This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
11-Aug-19
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK SOCIAL MEDIA TEMPLATE - REACH" METRICS

PAGE FANS BY REGION

Countries where your friends and fans are from.
Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tips
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
USE THIS METRIC

IMPRESSIONS AND REACH

Impressions and reach of your Facebook page content over time.
Description
Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Tips
Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
USE THIS METRIC

REACH BY REGION

Map of countries reached by your page content.
Tips
Facebook reports Reach breakdown metrics for popular accounts only. If you do not see data in this widget keep working on your social strategy and increase your popularity.
USE THIS METRIC

IMPRESSIONS PAID VS ORGANIC

Impressions over time - paid vs organic.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Tips
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
USE THIS METRIC

PAID VS ORGANIC REACH

Paid vs Organic reach over time.
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Reach is called Paid if people received impressions through paid advertising (Facebook Ads). Organic Reach metric only counts people who visited the website through "organic" or non-paid leads.
Tips
Watch both metrics to understand how effective your Facebook Ads are. For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
USE THIS METRIC

VIRAL REACH

Viral reach count over time (number of people who saw your content published or linked by your friends).
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
USE THIS METRIC

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Group of Facebook metrics covering content and reach (paid, organic, viral).
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LinkedIn engagement metrics and user actions.
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YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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