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Countries where your friends and fans are from.

Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.

Tips

Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.

Impressions and reach of your Facebook page content over time.

Description

Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Tips

Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.

Impressions over time - paid vs organic.

Description

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.

Tips

Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.

Paid vs Organic reach over time.

Description

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Reach is called Paid if people received impressions through paid advertising (Facebook Ads). Organic Reach metric only counts people who visited the website through "organic" or non-paid leads.

Tips

Watch both metrics to understand how effective your Facebook Ads are. For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.

Number of times pages have been displayed and liked.

Description

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.