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Countries where your friends and fans are from.

Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.

Tips

Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.

Breakdown of your Facebook audience by Age and Gender.

Description

Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.

Tips

Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.



The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.

Number of people that like your page.

Description

In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.

Tips

You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).

Top languages of your audience.

Tips

Use this metric to understand your audience and make your content more relevant and improve engagement.

Impressions and reach of your Facebook page content over time.

Description

Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Tips

Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.