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HOME / REPORTS / FACEBOOK SOCIAL MEDIA TEMPLATE - AUDIENCE METRICS

FACEBOOK SOCIAL MEDIA TEMPLATE - AUDIENCE METRICS

Facebook Social Media dashboard - audience widgets for marketing departments

Template for generated report: Facebook social media template audience
Marketing agencies use this template to create Social Media dashboards that cover Facebook Audience metrics such as:

  • Fans by Country and Language
  • Audience Demographics

Octoboard allows creation of multiple sections in such reports and combining data from all social networks such as Facebook, Instagram,Youtube, Twitter, Pinterest, LinkedIn.

This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
28-Sep-19
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK SOCIAL MEDIA TEMPLATE - AUDIENCE METRICS" METRICS

PAGE FANS BY REGION

Countries where your friends and fans are from.
Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tips
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
USE THIS METRIC

AGE AND GENDER

Breakdown of your Facebook audience by Age and Gender.
Description
Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Tips
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.

To be successful in social media you have to make sure you know your audience.


The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.
USE THIS METRIC

PAGE FANS

Number of people that like your page.
Description
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tips
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
USE THIS METRIC

FANS BY LANGUAGE

Top languages of your audience.
Tips
Use this metric to understand your audience and make your content more relevant and improve engagement.
USE THIS METRIC

PAGE FANS BY CITY

Top cities that your audience is from.
USE THIS METRIC

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FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
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TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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INSTAGRAM ENGAGEMENT - BETA

Instagram account engagement metrics - user actions and post rankings
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Instagram competitor monitoring and insights.
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LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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