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HOME / REPORTS / FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - OVERVIEW

FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - OVERVIEW

Key Facebook dashboard metrics for Marketing Agencies and Clients

Template for generated report: Facebook social media dashboard for marketing agencies
Facebook social media template for online dashboards is used by marketing agencies and marketing departments to display key reach and engagement metrics based on content postes in business Facebook accounts.

Key metrics covered:

  • Facebook feeds
  • Friends, Likes and Engagement metrics
  • Fans breakdown by area, age and gender

Octoboard allows creation of multiple sections in such reports and combining data from all social networks such as Facebook, Instagram,Youtube, Twitter, Pinterest, LinkedIn.


This Social Media template is part of Octoboard Social Media reporting tool
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Last reviewed:
8-Sep-18
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - OVERVIEW" METRICS

LATEST POSTS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium Octoboard account.
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FRIENDS BY REGION

Countries where your friends and fans are from.
Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tips
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
USE THIS METRIC

AGE AND GENDER

Breakdown of your Facebook audience by Age and Gender.
Description
Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Tips
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.

To be successful in social media you have to make sure you know your audience.


The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.
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FRIENDS

Number of Facebook profile friends.
Tips
You can always change visual presentation of this metric by adding a target or delta or by showing information in a graph to see how it trends over time.
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FANS

Number of people that like your page.
Description
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tips
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
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FANS BY LANGUAGE

Top languages of your audience.
Tips
Use this metric to understand your audience and make your content more relevant and improve engagement.
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IMPRESSIONS PAID VS ORGANIC

Impressions over time - paid vs organic.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Tips
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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POST LIKES

Page content Likes by day.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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SHARES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - OVERVIEW

Key Facebook dashboard metrics for Marketing Agencies and Clients
USE THIS TEMPLATE

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