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HOME / REPORTS / FACEBOOK SOCIAL MEDIA DASHBOARD - OVERVIEW

FACEBOOK SOCIAL MEDIA DASHBOARD - OVERVIEW

Key Facebook dashboard metrics for Marketing Agencies and Clients

Template for generated report: Facebook social media dashboard for marketing agencies
Facebook social media template for online dashboards is used by marketing agencies and marketing departments to display key reach and engagement metrics based on content postes in business Facebook accounts.

Key metrics covered:

  • Facebook feeds
  • Friends, Likes and Engagement metrics
  • Fans breakdown by area, age and gender

Octoboard allows creation of multiple sections in such reports and combining data from all social networks such as Facebook, Instagram,Youtube, Twitter, Pinterest, LinkedIn.


This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
6-Nov-19
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK SOCIAL MEDIA DASHBOARD - OVERVIEW" METRICS

LATEST POSTS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
USE THIS METRIC

PAGE FANS BY REGION

Countries where your friends and fans are from.
Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tips
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
USE THIS METRIC

PAGE FANS

Number of people that like your page.
Description
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tips
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
USE THIS METRIC

IMPRESSIONS PAID VS ORGANIC

Impressions over time - paid vs organic.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Tips
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
USE THIS METRIC

POST LIKES

Page content Likes by day.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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ACTION RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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IMPRESSIONS AND LIKES

Number of times pages have been displayed and liked.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
USE THIS METRIC

SHARES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
USE THIS METRIC

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LINKEDIN ENGAGEMENT

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YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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