UNDER DEVELOPMENT
OCTOBOARD
English
PRICING
ABOUT
LOGIN
GET OCTOBOARD FREE
GET OCTOBOARD FREE
English
BUSINESS REPORTS AND TEMPLATES
Use Octoboard templates to send automated reports to your customers and build online marketing and business performance dashboards.
SHOW ALL TEMPLATES
HOME / REPORTS / FACEBOOK OVERVIEW

FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.

Template for generated report: Facebook overview template
Facebook metrics selected for a Social Media marketing dashboard. It can be used in combination with other Social Network reporting by a company marketing team. The overview template give a quick overview of the health of your Facebook account and provide latest posts up-to-date information along with user actions for quick engagement.

This Social Media template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
1,540
GET THIS TEMPLATE
Last reviewed:
19-Sep-21
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
Data insights:
Office TV output:
Multi-client:

"FACEBOOK OVERVIEW" METRICS

PERFORMANCE

Impressions (page displays), Reach (number of people) and Engagement (sum of clicks, likes and shares) over a period of time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Engagement is the total number of people who engagement with your content, including clicking on page links.
USE THIS METRIC

PAGE FANS BY REGION

Countries where your friends and fans are from.
Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tips
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
USE THIS METRIC

AGE AND GENDER

Breakdown of your Facebook audience by Age and Gender.
Description
Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Tips
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.

To be successful in social media you have to make sure you know your audience.


The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.
USE THIS METRIC

PAGE FANS

Number of people that like your page.
Description
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tips
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
USE THIS METRIC

IMPRESSIONS PAID VS ORGANIC

Impressions over time - paid vs organic.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Tips
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
USE THIS METRIC

POST LIKES

Page content Likes by day.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
USE THIS METRIC

SHARES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
USE THIS METRIC

Customers who use "Facebook Overview" also installed these reports

Click for details...
OCTOBOARD dashboards, templates and reports gallery: Facebook overview template

FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Facebook audience template

FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Facebook reach template

FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Twitter engagement template

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Instagram performance dashboard

INSTAGRAM PERFORMANCE

Instagram account performance dashboard: posts, likes, competitors
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Instagram engagement dashboard

INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Instagram audience dashboard

INSTAGRAM AUDIENCE

Instagram account audience dashboard (incl. stories)
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Instagram performance report

INSTAGRAM PERFORMANCE (REPORT)

Instagram account report: posts, likes, competitors
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Instagram engagement report

INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Instagram audience report

INSTAGRAM AUDIENCE (REPORT)

Instagram account audience report (incl. stories)
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Linkedin engagement template

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Youtube popularity template

YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Youtube engagement template

YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
USE THIS TEMPLATE

EVERYTHING FOR YOUR BUSINESS REPORTING

SCHEDULE AND AUTOMATE

Send unlimited number of reports to your clients and save time.

WHITE LABEL

Add your agency’s branding to all reports and dashboards.

INVITE STAFF AND CLIENTS

Give your clients their own login. You decide what data they can see.

HOST ON YOUR WEBSITE

Any dashboard or report can be added to any page of your site.

350+ PREDEFINED REPORTS

Fully configurable. Modify or create your own reports in seconds.

FREE SEO AUDITS

Add SEO Audit results to your client dashboards and reports.

70+ INTEGRATIONS

SEO, PPC, Email Marketing, Reviews and more integrations.

IMPORT YOUR DATA

Use our Google Sheets integration to show your own data.

LEAD GENERATION

Convert visitors to leads. Host SEO Audit forms and capture new leads.

OCTOBOARD PRICING

FREELANCER
25
/month
5 Agency clients
incl. white label reporting
Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
-
-
-
DATA SHARING
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
-
-
-
SEO AUDITS AND LEAD GENERATION
NEW
SEO Audits
SEO Form Leads
SEO RANK TRACKER
NEW
50 keywords
10 keywords per client
Locations tracking
Languages tracking
Competitor domains
Every 3 days
3 years
TEAM
50
/month
10 Agency clients
incl. white label reporting
Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
1000 keywords
100 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
AGENCY
75
/month
15
 Agency clients
+5
-5
Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
4500 keywords
300 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
PREMIUM DATA ADD-ONS
Analytics and data export features that we will add to our platform. Currently in Beta. We will notify our clients once the add-ons have been deployed.
ECOMMERCE SUITE
Real-time online sales and SaaS subscription analytics
10
/month
500 orders
monthly sales
+500
-500
Real-time transactions
Sales, Product, Order analytics
Currency conversion
Multi-store reporting
Octoboard for Agencies
Not selected
0/month
Dashboards, Reports, Templates
Client portal, TV Loops
White label, Multi-client
SEO Audits, Automated reports
B2B Lead Generation
SEO Rank Tracker
PREMIUM DATA ADD-ONS
ECOMMERCE SUITE
Not selected
0/month
TOTAL
0/monthbilled at€0€0/year
Monthly
Yearly (save 30%)
No contract obligations — cancel any time.
No credit card required — simply login and access data.
Change your plan — upgrade as you scale.
Get a discount — purchase our yearly subscription.
Need bigger a plan — contact us, we will look after you.
Join 18.000+ businesses that use Octoboard today!