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HOME / REPORTS / FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - ENGAGEMENT

FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - ENGAGEMENT

Facebook Engagement metrics for Marketing Agency client dashboard

Template for generated report: Facebook engagement metrics in social media dashboard
Marketing agencies use this template to create Social Media dashboards that cover Facebook Engagement metrics such as:

  • Facebook posts
  • User actions: Likes, Unlikes, Comments, Shares

Octoboard allows creation of multiple sections in such reports and combining data from all social networks such as Facebook, Instagram,Youtube, Twitter, Pinterest, LinkedIn.

This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
22-Nov-18
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - ENGAGEMENT" METRICS

LATEST POSTS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium Octoboard account.
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POST LIKES

Page content Likes by day.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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ENGAGEMENT RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Engagement = Clicks + Shares + Likes + Comments


Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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IMPRESSIONS AND LIKES

Number of times pages have been displayed and liked.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Page content (posts) Comments by day.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
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SHARES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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UNLIKES

Page content Unlikes by day.
Tips
Keep an eye on negative feedback. It is very important that you quickly react to visitors’ feedback. If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.

Note that you can always change presentation of this metric from historic trend to current numeric value (count of unlikes today).
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FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - OVERVIEW

Key Facebook dashboard metrics for Marketing Agencies and Clients
USE THIS TEMPLATE

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