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HOME / REPORTS / FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - ENGAGEMENT

FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - ENGAGEMENT

Facebook Engagement metrics for Marketing Agency client dashboard

Template for generated report: Facebook engagement metrics in social media dashboard
Marketing agencies use this template to create Social Media dashboards that cover Facebook Engagement metrics such as:

  • Facebook posts
  • User actions: Likes, Unlikes, Comments, Shares

Octoboard allows creation of multiple sections in such reports and combining data from all social networks such as Facebook, Instagram,Youtube, Twitter, LinkedIn.

This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
13-Mar-23
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"FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - ENGAGEMENT" METRICS

PAGE LIKES

Page content Likes by day.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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ACTION RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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IMPRESSIONS AND LIKES

Number of times pages have been displayed and liked.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Page content (posts) Comments by day.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
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SHARES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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UNLIKES

Page content Unlikes by day.
Tips
Keep an eye on negative feedback. It is very important that you quickly react to visitors’ feedback. If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.

Note that you can always change presentation of this metric from historic trend to current numeric value (count of unlikes today).
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FACEBOOK OVERVIEW

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FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
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TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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INSTAGRAM PERFORMANCE

Instagram account performance dashboard: posts, likes, competitors
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INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard
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INSTAGRAM AUDIENCE

Instagram account audience dashboard (incl. stories)
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INSTAGRAM PERFORMANCE (REPORT)

Instagram account report: posts, likes, competitors
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INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions
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INSTAGRAM AUDIENCE (REPORT)

Instagram account audience report (incl. stories)
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OCTOBOARD dashboards, templates and reports gallery: Linkedin engagement template

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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OCTOBOARD dashboards, templates and reports gallery: Youtube popularity template

YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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Client portals
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IP to Company B2B Leads
1000 Leads per month
1000 keywords
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15
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+5
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Unlimited users
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Access All Integrations
White label
Available in 7 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Open AI Data Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
IP to Company B2B Leads
1500 Leads per month
4500 keywords
300 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
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