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FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
Template for generated report: Facebook audience template
Facebook offers a number of metrics that can be used to understand and monitor changes in your Facebook audience.
1,225
Last reviewed:
4-Feb-18
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK AUDIENCE" METRICS

TOP POSTS

Top posts with Likes and Comments sorted by Engagement.
Description
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Engagement = (Likes x 1 + Comments x 20 + Shares x 30)


Maximum of 20 posts will be displayed in this widget.
Tips
Do not confuse Engagement with Engagement Rate. They are different metrics.

Engagement Rate is calculated by dividing the sum of all actions (not weighted) by Reach (number of people who have seen your ads.

Reach and Engagement Rate are standard Facebook metrics.

For more information about Facebook metrics, make sure you visit our Facebook Analytics guide that explains above in more details.

FRIENDS BY REGION

Countries where your friends and fans are from.
Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tips
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.

AGE AND GENDER

Breakdown of your Facebook audience by Age and Gender.
Description
Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Tips
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.

To be successful in social media you have to make sure you know your audience.


The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.

FANS

Number of people that like your page.
Description
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tips
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).

FANS BY LANGUAGE

Top languages of your audience.
Tips
Use this metric to understand your audience and make your content more relevant and improve engagement.

FANS BY CITY

Top cities that your audience is from.

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