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FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
Template for generated report: Facebook audience template
Facebook offers a number of metrics that can be used to understand and monitor changes in your Facebook audience.
Last reviewed: 9-Jul-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"FACEBOOK AUDIENCE" METRICS

FRIENDS BY REGION

Countries where your friends and fans are from.
Tips
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
OCTOBOARD metrics type icon: Chart number

AGE AND GENDER

Breakdown of your Facebook audience by Age and Gender.
Description
Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Tips
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.

To be successful in social media you have to make sure you know your audience.


The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.
OCTOBOARD metrics type icon: Chart number

FANS

Number of people that like your page.
Description
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tips
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
OCTOBOARD metrics type icon: Chart feed

FANS BY LANGUAGE

Top languages of your audience.
Tips
Use this metric to understand your audience and make your content more relevant and improve engagement.
OCTOBOARD metrics type icon: Chart feed

FANS BY CITY

Top cities that your audience is from.

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