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HOME / REPORTS / FACEBOOK ADS PPC DASHBOARD - AD SPEND

FACEBOOK ADS PPC DASHBOARD - AD SPEND

Facebook Ads template for PPC dashboard - Ad Spend metrics

Template for generated report: Facebook ads spend metrics in marketing dashboard
This Facebook Ads template is designed for use by Marketing Agencies and internal Marketing teams. This template cover paid advertising spend and tracks it over time.

  • Paid advertising Cost
  • Impressions and Reach
  • CPM, CTC, CPA, CTR - current and historical values

White label options are available. You can upload your logo or logos of your clients and remove references to Octoboard. To do so, go to CLIENTS or TEAMS (left menu) and select "WHITE LABEL" tab.

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This PPC template is part of Octoboard PPC reporting tool and Octoboard for Marketing Agencies software
580
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Last reviewed:
5-Sep-18
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK ADS PPC DASHBOARD - AD SPEND" METRICS

REACH

Ad Reach tracked over time.
Description
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
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IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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CLICK-THROUGH RATE

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
USE THIS METRIC

COST PER MILLE

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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COST PER CLICK

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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COST PER ACTION

Cost per Action (CPA) tracked over time.
Description
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
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