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FACEBOOK ADS PPC DASHBOARD - PERFORMANCE

Facebook Ads template for PPC dashboard - Performance metrics

Template for generated report: Facebook ads ppc template for online dashboards
This Facebook Ads template is used by Marketing agencies to report on paid advertising on Facebook. The template is designed for online dashboards. A similar template for PDF reports is available here: Facebook Ads PPC template for automated reporting.

This online dashboard covers the following key metric groups:

  • Reach metrics
  • Impressions, Clicks, CTR, CPC

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
24-Nov-18
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK ADS PPC DASHBOARD - PERFORMANCE" METRICS

REACH

Ad Reach tracked over time.
Description
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
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IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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ACTIONS

Actions (likes, app installs, conversions) over time.
Description
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
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CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
USE THIS METRIC

CLICK-THROUGH RATE

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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ADS BY RELEVANCE

Ads ranked by relevance.
Description
Displays latest ads ranked by Relevance Score (RS). Relevance score is a number from 1 (low) to 10 (high) provided by Facebook that suggests how well the ad is expected to resonate with your audience.
Tips
Select Facebook Ad account in the widget configuration screen.
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ADS BY CLICK-THROUGH

Ads ranked by Click-Through Rate.
Description
Your top ads ranked by click-through rate (CTR).

CTR = Total Ad Clicks % Impressions
USE THIS METRIC

ADS BY ACTION RATE

Ads ranked by Action Rate.
Description
Your top ads ranked by action rate. Action rate is actions such as page likes, app installs, conversions and others ÷ by impressions in the date range.

Actions Rate = Total Actions % Facebook Ad Impressions
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