Google Ads PPC template for dashboard - PPC reach and cost
This is a Google Ads PPC template for building online dashboards that covers advertising costs analysis. It covers the following key metrics:
Impressions and Clicks
CPM, CTR, CPC
Campaign and Ad Group performance
You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.
Impressions presented as value or historic trend - Line, Bar or Area graph.
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CLIQUES
Ads clicks over time.
Descrição
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
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CTR
Click-Through Rate (CTR) over time.
Descrição
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).
CTR = Total Ad Clicks % Impressions
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CUSTO
Ads cost over time.
Descrição
Ads cost displayed as numeric value or in a graph tracking your spend over time.
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CPM
Cost per 1000 impressions (CPM) over time.
Descrição
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
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CPC
Cost Per Click over time.
Descrição
Cost per click over time for all or selected campaigns or ad group.
CPC = Ads Spend / Ad Clicks
Sugestões
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.
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DESEMPENHO GRUPOS ANÚNCIOS
Ad Group ranking by clicks.
Descrição
Ad group performance. Your top ad groups in the last period ranked by clicks.
Most effective ad groups shown at the top.
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