Key paid advertising PPC metrics for Youtube Ads combined in this report template. Designed by Octoboard to display ad campaign and ad group performance in automated client reports.
Ad Impression, Clicks and Click-Through Rate over time.
Descrição
Impressions is the number of times your ads have been displayed to your audience.
Clicks is the number of times users clicked on your Google ads.
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions
CTR = Total Ad Clicks % Impressions
Sugestões
Select ad account, ad campaign or an individual ad in the widget configuration screen.
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DESCRIÇÃO GERAL CUSTO
Ad Cost, Cost Per Click and Cost Per Transaction over time.
Descrição
Ad Cost is the total spend on your Ads and Campaigns.
Cost Per Click (CPC) - Ads spend divided by ad clicks.
CPC = Ads Spend / Ad Clicks
Cost Per Transaction - Ads spend divided by number of transactions.
Cost Per Action = Ads spend / Number of Transactions
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RECEITA
Ad conversion value over time.
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VISUALIZAÇÕES VÍDEO
The number of times your video ads were viewed.
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TAXA VISUALIZAÇÃO VÍDEO
The number of views your TrueView video ad receives divided by its number of impressions.
Descrição
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
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CONVERSÕES ATRAVÉS DA VISUALIZAÇÃO
The total number of view-through conversions.
Descrição
The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
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100% TAXA DE REPRODUÇÃO
Percentage of impressions where the viewer watched all of your video.
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25% TAXA DE REPRODUÇÃO
Percentage of impressions where the viewer watched 25% of your video.
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50% TAXA DE REPRODUÇÃO
Percentage of impressions where the viewer watched 50% of your video.
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75% TAXA DE REPRODUÇÃO
Percentage of impressions where the viewer watched 75% of your video.
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DESEMPENHO CAMPANHA VÍDEO
Key video performance metrics for selected campaigns.
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Os clientes que utilizam "Youtube video (Google ads) dashboard" também instalarem estes relatórios
Os complementos avançados de dados e análises podem ser adquiridos independentemente dos produtos principais. Use os botões SELECT para adicioná-los à sua assinatura.
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