Ad Reach tracked over time.

Descrição

Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.

Number of times your ads have been displayed to your audience.

Descrição

Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.

Total clicks over time.

Descrição

Shows number of times potential clients clicked on your ads over time.

Ad cost tracked over time.

Descrição

Shows Ad cost over time for your account or campaign.

Cost per 1000 impressions over time (CPM).

Descrição

Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.

Sugestões

On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.

Cost per Click (CPC) tracked over time.

Descrição

Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

Cost per Action (CPA) tracked over time.

Descrição