Facebook Ads template for PPC performance - automated report
This Facebook Ads PPC report that tell you how well your ads performed over time. We pair actions and impressions metrics with costs. Use this template to keep an eye on how much you spend and if your paid advertising spend is really working.
You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.
Number of times your ads have been displayed to your audience.
Descrição
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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AÇÕES
Actions for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Descrição
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
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CLIQUES TOTAIS
Total clicks over time.
Descrição
Shows number of times potential clients clicked on your ads over time.
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CUSTO
Ad cost tracked over time.
Descrição
Shows Ad cost over time for your account or campaign.
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CPC
Cost per Click (CPC) tracked over time.
Descrição
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
The metric is calculated as the total amount spent divided by link clicks.
CPC = Facebook Ads Spend / Ad Clicks
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LEADS
LEADS for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
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TRANSAÇÕES
Number of purchases made.
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ROAS CAMPANHAS
ROAS metrics for your Ad Campaigns
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ROAS CONJUNTO ANÚNCIOS
ROAS metrics for your Ad Sets
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RECEITA
Revenue from Facebook Ads conversions
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CONVERSÕES PERSONALIZADAS
Custom conversion for specific Lead Type tracked over time
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Os clientes que utilizam "Facebook Ads Performance (Report)" também instalarem estes relatórios
Os complementos avançados de dados e análises podem ser adquiridos independentemente dos produtos principais. Use os botões SELECT para adicioná-los à sua assinatura.
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