This is LinkedIn Ads template used by Marketing agencies and startups to display performance of paid advertising on LinkedIn. The template is designed for online dashboards. A similar template for automated marketing reports is available here: LinkedIn Ads PPC template.
This report / dashboard template covers the following key metric groups:
The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only.
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OPENS
The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only.
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ACTION CLICKS
The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.
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AD UNIT CLICKS
The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.
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TEXT URL CLICKS
The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.
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LEAD MAIL CONTACT SHARES
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.
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LEAD MAIL INTERESTED CLICKS
The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.
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LEAD FORM OPENS
The count of times users opened the lead form for a One Click Lead Gen campaign.
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LEADS
The count of leads generated through One Click Lead Gen.
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POST CLICK CONVERSIONS
Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
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POST VIEW CONVERSIONS
Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
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APPROXIMATE UNIQUE IMPRESSIONS
The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network.
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AVERAGE FREQUENCY
Average Frequency = Impressions / Approximate Unique Impressions
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LANDING PAGE CLICKS
The count of clicks which take the user to the creative landing page.
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COMPANY PAGE CLICKS
The count of clicks to view the company page.
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COST PER LANDING PAGE CLICK
Cost per landing page click
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COST PER COMPANY PAGE CLICK
Cost per company page click
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CARD CLICKS
The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
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Os clientes que utilizam "LinkedIn Ads clicks, opens, impressions" também instalarem estes relatórios