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Key Facebook Page metrics in one widget.

Descrição

This widget combines the following metrics displayed on the same time scale: Reach, Fans, Clicks, Shares, Likes, Comments.

Sugestões

Make sure you select correct Facebook Page. We recommend OVERVIEW widget for your main dashboard as it offers a high level view of your Facebook account.

Impressions (page displays), Reach (number of people) and Engagement (sum of clicks, likes and shares) over a period of time.

Descrição

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Engagement is the total number of people who engagement with your content, including clicking on page links.

Recent posts with Likes and Comments sorted by date (latest posts first).

Descrição

We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.



Last 20 posts will be displayed.

Sugestões

We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.

Top posts with Likes and Comments sorted by Engagement.

Descrição

Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.



Maximum of 20 posts will be displayed in this widget.

Sugestões

Do not confuse Engagement with Engagement Rate. They are different metrics.

Engagement Rate is calculated by dividing the sum of all actions (not weighted) by Reach (number of people who have seen your ads.

Reach and Engagement Rate are standard Facebook metrics.

For more information about Facebook metrics, make sure you visit our Facebook Analytics guide that explains above in more details.

Countries where your friends and fans are from.

Descrição

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.

Sugestões

Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.

Breakdown of your Facebook audience by Age and Gender.

Descrição

Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.

Sugestões

Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.



The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.

This widget is no longer supported by Facebook.

Sugestões

You can always change visual presentation of this metric by adding a target or delta or by showing information in a graph to see how it trends over time.

Number of people that like your page.

Descrição

In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.

Sugestões

You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).

The number of times your Page was liked and where it happened.

Top languages of your audience.

Sugestões

Use this metric to understand your audience and make your content more relevant and improve engagement.

Top cities that your audience is from.

Impressions and reach of your Facebook page content over time.

Descrição

Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Sugestões

Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.

Number of times your page activity is displayed to your audience tracked over time.

Descrição

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Page reach over time.

Descrição

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

This metric can only be reported accurately for last day, last week and last 28 days. This is currently limitation of the Facebook API. It affects Facebook Reach. Facebook Ads Reach metric can be reported accurately for more periods.

Map of countries reached by your page content.

Sugestões

Facebook reports Reach breakdown metrics for popular accounts only. If you do not see data in this widget keep working on your social strategy and increase your popularity.

Breakdown of Reach by Age and Gender.

Top languages of your audience that was reached by your page content.

Top cities reached by your page content.

Top referring domains ranked by views.

Sugestões

We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.

Impressions over time - paid vs organic.

Descrição

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.

Sugestões

Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.

Paid vs Organic reach over time.

Descrição

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Reach is called Paid if people received impressions through paid advertising (Facebook Ads). Organic Reach metric only counts people who visited the website through "organic" or non-paid leads.

Sugestões

Watch both metrics to understand how effective your Facebook Ads are. For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.

Viral reach count over time (number of people who saw your content published or linked by your friends).

Descrição

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Number of viral impressions over time.

Descrição

Viral Impressions is the number of times content on your Facebook page was displayed in a story published by a friend.

Page content Likes by day.

Descrição

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Page content Clicks by day.

User actions for your Facebook content.

Descrição

Engagement is the number of actions your fans have taken as a result of seeing your content (post). This would include likes, comments, shares and link clicks.

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.

Descrição

Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.



Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.



Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Number of times pages have been displayed and liked.

Descrição

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Page content (posts) Comments by day.

Descrição

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Page content (posts) Shares by day.

Descrição

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Positive action types and action counts over time.

Positive actions types and event count for last period.

Consumption types ranked by customer actions.

Descrição

Consumption type is the number of times people clicked (acted) on any of your content.

The following are the 4 main types as defined by Facebook:

• Link Clicks
• Photo Views
• Video Plays
• Other Clicks

Content consumption trends by type.

Descrição

We display historic trends of consumption types (Link Clicks, Photo Views, Video plays etc). Each type is measured by the number of actions taken.

Negative actions types and event count for last period.

Descrição

Facebook provides a number of metrics that indicate negative feedback from your readers. Facebook can break down negative actions of your customers by types and trend them over time. Sometimes, these actions are caused by negative attitude towards your views (posts). More often they indicate a level of disappointment in your activity.

Sugestões

It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.

Negative action types and action counts over time.

Sugestões

It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.

Page content Unlikes by day.

Sugestões

Keep an eye on negative feedback. It is very important that you quickly react to visitors’ feedback. If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.

Note that you can always change presentation of this metric from historic trend to current numeric value (count of unlikes today).

The number of stories published by friends about your Facebook Page.

Descrição

Stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place.

The number of impressions of stories published by a friend about your Facebook Page.

Story types ranked by count of stories.