OCTOBOARD
Português
TARIFAS
RECURSOS
INICIAR SESSÃO
TRIAL
TRIAL
Português

GALERIA DE DASHBOARDS E RELATÓRIOS

Selecione a sua aplicação preferida na nuvem e crie o seu primeiro dashboard de Redes sociais ou Desempenho comercial.
TODOS OS DASHBOARDS
RETORNA / DASHBOARDS / CRITEO

CRITEO DASHBOARD

Criteo PPC platform metrics

Octoboard data dashboard: Criteo ppc data report
"Criteo is a service that provides pay per click advertising. You use data from Criteo platform and can combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.
Notas
You will need to create a Criteo App and API keys. For more details, please read this tutorial.
553
EXPERIMENTAR AGORA
Última revisão:
17-May-23
Dashboards:
Relatórios:
Portais de clientes:
Colocar White label:
Atualização dos dados:
Informações sobre dados:
Saída da TV de escritório:
Multicliente:

CRITEO MÉTRICAS

CLIQUES

The number of clicks driven by your ads
UTILIZAR ESTA MÉTRICA

DISPLAYS

The number of ad impressions served on publishers via Criteo
UTILIZAR ESTA MÉTRICA

VIEWED DISPLAYS

The number of ads that have been viewed
Descrição
A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
UTILIZAR ESTA MÉTRICA

UNVIEWED DISPLAYS

The number of ads that have not been viewed
Descrição
A display that doesn't meet the viewed displays' criteria is considered unviewed.
UTILIZAR ESTA MÉTRICA

UNTRACKED DISPLAYS

The number of untracked displays
Descrição
Some displays cannot be tracked because of the display environment (for instance, native banner).
UTILIZAR ESTA MÉTRICA

CUSTO

Total money spent on Criteo advertising
UTILIZAR ESTA MÉTRICA

QUALIFIED VISITS

The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click
UTILIZAR ESTA MÉTRICA

VISITS

The number of users on the target website or app for which at least one event occurred within the hour following a click
UTILIZAR ESTA MÉTRICA

COST PER VISIT

The amount of money spent per visit to your website or app
UTILIZAR ESTA MÉTRICA

TAXA DE REJEIÇÃO

The proportion of website visitors leaving after only viewing one page
UTILIZAR ESTA MÉTRICA

POTENTIAL DISPLAYS

The number of display opportunities, or the number of bid requests received
UTILIZAR ESTA MÉTRICA

WIN RATE

The number of displays divided by the total number of display opportunities
UTILIZAR ESTA MÉTRICA

VENDAS

The number of transactions or conversions resulting from Criteo ads
UTILIZAR ESTA MÉTRICA

RECEITA

The amount of money generated by online sales
UTILIZAR ESTA MÉTRICA

EXPOSED USERS

The number of users who have been served an ad
UTILIZAR ESTA MÉTRICA

PÚBLICO-ALVO

Potential users who could be served an ad
UTILIZAR ESTA MÉTRICA

ALCANCE

Share of potential users who have been served an ad
UTILIZAR ESTA MÉTRICA

AVERAGE CART

Average revenue generated by a conversion or sale
UTILIZAR ESTA MÉTRICA

CTR

Percentage of users served an ad who clicked
UTILIZAR ESTA MÉTRICA

CVR

Percentage of conversions or sales compared to the clicks that occurred
UTILIZAR ESTA MÉTRICA

COS

Cost of Sale - Advertising cost per conversion or sale
UTILIZAR ESTA MÉTRICA

CPO

Cost per Order - The price you pay for each order. Calculated as total cost divided by the total number of orders.
UTILIZAR ESTA MÉTRICA

CPC

Cost per click
UTILIZAR ESTA MÉTRICA

CPM

Cost per Mille - Cost per 1000 Impressions
UTILIZAR ESTA MÉTRICA

ROAS

Return on Ad Spend - The ratio between revenue generated and the cost
UTILIZAR ESTA MÉTRICA

ADVERTISER VALUE

The revenue generated by each product, considering margin (if provided in your product catalog)
UTILIZAR ESTA MÉTRICA

COV

Cost of Advertiser Value - The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
UTILIZAR ESTA MÉTRICA

POST-INSTALL SALES

The number of your completed events after an app install
UTILIZAR ESTA MÉTRICA

APP INSTALLS

The number of installations of your app
UTILIZAR ESTA MÉTRICA

POST-INSTALL CVR

Conversion Rate - Percentage of post-install sales compared to the clicks that occurred
UTILIZAR ESTA MÉTRICA

POST-INSTALL COS

Cost of Sale - The cost of sale for app install campaigns
UTILIZAR ESTA MÉTRICA

POST-INSTALL ORDER VALUE

The amount of money generated by sales after an app install
UTILIZAR ESTA MÉTRICA

COST PER INSTALL

The ad cost per app install
UTILIZAR ESTA MÉTRICA

INSTALL RATE

The percentage of completed app installs compared to the number of clicks
UTILIZAR ESTA MÉTRICA

POST-INSTALL CPO

Cost per Order - The cost per order for sales after an app install
UTILIZAR ESTA MÉTRICA

POST-INSTALL ROAS

The return on ad spend for sales after an app install
UTILIZAR ESTA MÉTRICA

OMNICHANNEL ROAS

Return on Ad Spend - The ratio between revenue generated online and offline, and the cost
UTILIZAR ESTA MÉTRICA

OMNICHANNEL REVENUE

The revenue generated by online and offline sales
UTILIZAR ESTA MÉTRICA

OMNICHANNEL SALES

The number of online and offline transactions or conversions resulting from Criteo ads
UTILIZAR ESTA MÉTRICA

STORE ROAS

The ratio between the revenue generated offline and the cost
UTILIZAR ESTA MÉTRICA

STORE SALES

The number of completed in-store transactions or purchases
UTILIZAR ESTA MÉTRICA

STORE REVENUE

The amount of revenue generated by in-store sales
UTILIZAR ESTA MÉTRICA

DESEMPENHO CAMPANHA

Performance breakdown by Campaign
UTILIZAR ESTA MÉTRICA

ADSET PERFORMANCE

Performance breakdown by Adset
UTILIZAR ESTA MÉTRICA

CATEGORY PERFORMANCE

Performance breakdown by Category
UTILIZAR ESTA MÉTRICA

DESEMPENHO DISPOSITIVO

Performance breakdown by Device
UTILIZAR ESTA MÉTRICA

OS PERFORMANCE

Performance breakdown by OS
UTILIZAR ESTA MÉTRICA