Nederlands

Nederlands

Impressions (page displays), Reach (number of people) and Engagement (sum of clicks, likes and shares) over a period of time.

Beschrijving

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Engagement is the total number of people who engagement with your content, including clicking on page links.

Countries where your friends and fans are from.

Beschrijving

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.

Tips

Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.

Breakdown of your Facebook audience by Age and Gender.

Beschrijving

Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.

Tips

Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.



The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.

Number of people that like your page.

Beschrijving

In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.

Tips

You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).

Impressions over time - paid vs organic.

Beschrijving

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.

Tips

Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.

Page content Likes by day.

Beschrijving

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Page content (posts) Shares by day.

Beschrijving

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.