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FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)

Facebook Ads template for PPC report - Performance metrics

Template for generated report: Facebook ads automated report metrics
Facebook Ads performance overview metrics. Used for creation to automated reporting by marketing agencies. Widgets are positions to ensure best paid advertising data visualisation on printed matter. PDF reports are generated automatically and sent by email to selected clients.

The following metrics are covered:

  • Ad Impressions
  • Clicks, CTR
  • Costs: CTR, CPC

Octoboard Facebook Ads integration allows you to display all types of Leads, Actions, Cost per Lead and Cost per Action that are provided via Facebook Ads.

You can configure individual widgets or whole dashboard and reports to display data in historical graphs, values and tables for the following Facebook Ads actions:

70+ SUPPORTED ACTION AND LEAD TYPES: All Actions, All Leads, App Installs, App Uses, Check-Ins, Post Comments, Commerce Add to Cart, Commerce Messages to Buy, Commerce Purchases, Commerce Product Views, Credit Spends, Game Plays, Landing Page Views, 3-second Video Views, Leads (Forms), Page Likes, Link Clicks, Mobile App Installs, Adds Payment Info, Adds to Cart, Adds to Wishlist, Completed Registrations, Custom Pixel Events, Initiated Check Outs, Leads, Purchases, Searches, Views Content, Post Saves, Post Shares, Post Reactions, Page Engagement, Pages Story, App Custom Event, Add to Cart, Complete Registration, Purchase, Search and over more.

With Octoboard you can display graphs and tables for ALL or ANY COMBINATION of Actions and Leads and compare your Facebook Ads performance over standard or custom time periods.


For more information on how to setup Facebook Ads Leads and Actions follow this link: Leads and Actions Tutorial

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Laatst bekeken op:
25-Jun-19
Standaardbereik:
90 dagen
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"FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)" STATISTIEKEN

REACH

Ad Reach tracked over time.
Beschrijving
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
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IMPRESSIONS

Number of times your ads have been displayed to your audience.
Beschrijving
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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ACTIONS

Actions (likes, app installs, conversions) over time.
Beschrijving
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
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TOTAL CLICKS

Total clicks over time.
Beschrijving
Shows number of times potential clients clicked on your ads over time.
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CTR

Ads Click-Through Rate over time.
Beschrijving
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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COST

Ad cost tracked over time.
Beschrijving
Shows Ad cost over time for your account or campaign.
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COST PER MILLE

Cost per 1000 impressions over time (CPM).
Beschrijving
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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COST PER CLICK

Cost per Click (CPC) tracked over time.
Beschrijving
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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COST PER ACTION

Cost per Action (CPA) tracked over time.
Beschrijving
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
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ADS BY RELEVANCE

Ads ranked by relevance.
Beschrijving
Displays latest ads ranked by Relevance Score (RS). Relevance score is a number from 1 (low) to 10 (high) provided by Facebook that suggests how well the ad is expected to resonate with your audience.
Tips
Select Facebook Ad account in the widget configuration screen.
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ADS BY CLICK-THROUGH

Ads ranked by Click-Through Rate.
Beschrijving
Your top ads ranked by click-through rate (CTR).

CTR = Total Ad Clicks % Impressions
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ADS BY ACTION RATE

Ads ranked by Action Rate.
Beschrijving
Your top ads ranked by action rate. Action rate is actions such as page likes, app installs, conversions and others ÷ by impressions in the date range.

Actions Rate = Total Actions % Facebook Ad Impressions
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Klanten die "Facebook Ads PPC Performance template (Report)" gebruiken, installeerden ook deze rapporten

Klik hier voor info...
OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
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Klik hier voor info...
OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
GEBRUIK DIT TEMPLATE
Klik hier voor info...
OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
GEBRUIK DIT TEMPLATE
Klik hier voor info...
OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
GEBRUIK DIT TEMPLATE
Klik hier voor info...
OCTOBOARD dashboards, templates and reports gallery: Bing ads ppc dashboard for marketing agencies

BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics
GEBRUIK DIT TEMPLATE
Klik hier voor info...
OCTOBOARD dashboards, templates and reports gallery: White label bing ads automated ppc report

BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
GEBRUIK DIT TEMPLATE
Klik hier voor info...
OCTOBOARD dashboards, templates and reports gallery: Facebook ads performance metrics template

FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
GEBRUIK DIT TEMPLATE
Klik hier voor info...
OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend reporting template

FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
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