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CRITEO DASHBOARD

Criteo PPC platform metrics

Octoboard data dashboard: Criteo ppc data report
"Criteo is a service that provides pay per click advertising. You use data from Criteo platform and can combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.
Notities
You will need to create a Criteo App and API keys. For more details, please read this tutorial.
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PROBEER HET NU
Laatst bekeken op:
17-May-23
Dashboards:
Rapporten:
Clientportals:
White-label:
Data vernieuwen:
Data-inzichten:
Output kantoor-tv:
Meerdere klanten:

CRITEO STATISTIEKEN

KLIKKEN

The number of clicks driven by your ads
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DISPLAYS

The number of ad impressions served on publishers via Criteo
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VIEWED DISPLAYS

The number of ads that have been viewed
Beschrijving
A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
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UNVIEWED DISPLAYS

The number of ads that have not been viewed
Beschrijving
A display that doesn't meet the viewed displays' criteria is considered unviewed.
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UNTRACKED DISPLAYS

The number of untracked displays
Beschrijving
Some displays cannot be tracked because of the display environment (for instance, native banner).
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KOSTEN

Total money spent on Criteo advertising
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QUALIFIED VISITS

The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click
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VISITS

The number of users on the target website or app for which at least one event occurred within the hour following a click
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COST PER VISIT

The amount of money spent per visit to your website or app
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BOUNCEFREQUENTIE

The proportion of website visitors leaving after only viewing one page
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POTENTIAL DISPLAYS

The number of display opportunities, or the number of bid requests received
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WIN RATE

The number of displays divided by the total number of display opportunities
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VERKOOP

The number of transactions or conversions resulting from Criteo ads
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OMZET

The amount of money generated by online sales
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EXPOSED USERS

The number of users who have been served an ad
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DOELGROEP

Potential users who could be served an ad
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BEREIK

Share of potential users who have been served an ad
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AVERAGE CART

Average revenue generated by a conversion or sale
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CTR

Percentage of users served an ad who clicked
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CVR

Percentage of conversions or sales compared to the clicks that occurred
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COS

Cost of Sale - Advertising cost per conversion or sale
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CPO

Cost per Order - The price you pay for each order. Calculated as total cost divided by the total number of orders.
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CPC

Cost per click
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CPM

Cost per Mille - Cost per 1000 Impressions
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ROAS

Return on Ad Spend - The ratio between revenue generated and the cost
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ADVERTISER VALUE

The revenue generated by each product, considering margin (if provided in your product catalog)
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COV

Cost of Advertiser Value - The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
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POST-INSTALL SALES

The number of your completed events after an app install
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APP INSTALLS

The number of installations of your app
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POST-INSTALL CVR

Conversion Rate - Percentage of post-install sales compared to the clicks that occurred
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POST-INSTALL COS

Cost of Sale - The cost of sale for app install campaigns
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POST-INSTALL ORDER VALUE

The amount of money generated by sales after an app install
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COST PER INSTALL

The ad cost per app install
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INSTALL RATE

The percentage of completed app installs compared to the number of clicks
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POST-INSTALL CPO

Cost per Order - The cost per order for sales after an app install
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POST-INSTALL ROAS

The return on ad spend for sales after an app install
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OMNICHANNEL ROAS

Return on Ad Spend - The ratio between revenue generated online and offline, and the cost
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OMNICHANNEL REVENUE

The revenue generated by online and offline sales
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OMNICHANNEL SALES

The number of online and offline transactions or conversions resulting from Criteo ads
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STORE ROAS

The ratio between the revenue generated offline and the cost
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STORE SALES

The number of completed in-store transactions or purchases
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STORE REVENUE

The amount of revenue generated by in-store sales
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PERFORMANCE CAMPAGNE

Performance breakdown by Campaign
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ADSET PERFORMANCE

Performance breakdown by Adset
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CATEGORY PERFORMANCE

Performance breakdown by Category
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PERFORMANCE APPARAAT

Performance breakdown by Device
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OS PERFORMANCE

Performance breakdown by OS
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