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VKONTAKTE COMMUNITY

VKontakte community metrics in a report

Template for generated report: Vkontakte community template
All VKontakte community metrics grouped together in this templates. Can be used for creation of reports and dashboards.

This Social Media template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Ultima revisione:
11-Jul-20
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METRICHE "VKONTAKTE COMMUNITY"

TOP POSTS

Your most popular posts ranked by Engagement.
Descrizione
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = (Likes x 1 + Reposts x 10 + Comments x 20)
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COMMUNITY MEMBERS

Number of community members - yours or competitor.
Suggerimenti
You can switch between Value representation (current number of community members) and historic trend (bar, line or area). Use widget options to change visualisation.
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COMMUNITY VISITORS BY REGION

Countries where your friends and fans are from.
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ENGAGEMENT

Number of Likes, Comments and Reposts on your VKontakte content over time.
Descrizione
VK calculates Engagement using sums of user actions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
Suggerimenti
This metric is available for both - VK profiles and communities.
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LIKES

Number of Likes of your VKontakte content over time.
Descrizione
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Suggerimenti
This metric is available for both - VK profiles and communities.
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COMMUNITY ENGAGEMENT RATE

Engagement Rate for your community posts.
Descrizione
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Engagement = Shares + Likes + Comments


Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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COMMUNITY UNIQUE VISITORS

Unique Visitors in your VKontakte group over time.
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COMMUNITY GROUP IMPRESSIONS

Number of VKontakte group page impressions in the last period.
Descrizione
Impressions is the number of times a post is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
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COMMUNITY UNSUBS

Unsubscribers over time.
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VISITORS AGE AND GENDER

Your community visitors demographics.
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COMMUNITY GROWTH RATE

Community growth rate tracked over time.
Descrizione
Community growth rate is the rate of subscribers growth relative to the total size of your community.

Daily Growth Rate = New Subscribers Per Day / Total Number of Subscribers
Suggerimenti
If you are only starting with VK, your initial community size will be small and it will be practically multiplying initially. Expect Growth Rate to be very high.

Once your community "matures", the increase of subscribers relevant to community size will be less pronounced - this is normal.

This metric is more useful for older communities. Once you reach that stage, keep an eye on Growth rate, make sure it stays constant. If it drops, it means something is wrong. Check Relevance of your content. The best way to view it is to analyze your Audience - age, gender, location. Platform provide these metrics too.
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FACEBOOK OVERVIEW

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FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
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TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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INSTAGRAM PERFORMANCE

Instagram account performance dashboard: posts, likes, competitors
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INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard
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INSTAGRAM AUDIENCE

Instagram account audience dashboard (incl. stories)
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INSTAGRAM PERFORMANCE (REPORT)

Instagram account report: posts, likes, competitors
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INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions
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INSTAGRAM AUDIENCE (REPORT)

Instagram account audience report (incl. stories)
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LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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