Twitter social media dashboard: reach and engagement metrics.
Twitter social media template for online dashboards is used by marketing agencies and marketing departments to display key reach and engagement metrics based on content postes in business Twitter accounts.
Key metrics covered:
Twitter feeds
Followers and followings
User engagement metrics such as likes and replies
Twitter engagement metrics include likes, shares and mentions. As Twitter does not report historical data for those KPIs, Octoboard calculates them by analysing previous 200 tweets. Over time data will be accumulated by our platform and you will start seeing trends. The longer you have Octoboard connected to your Twitter account, the more data you will have available for display on your online or office TV dashboards.
Total number of followers, following and tweets per day.
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PERFORMANCE
Performance metrics over time: tweets, retweets and likes.
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ENGAGEMENT
Your engagement metrics over time: tweets, replies and mentions.
Descrizione
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.
Suggerimenti
5 days of data or 900 last tweets will be used to calculate this metric.
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LIKE
Number of likes received by your account or by competition.
Suggerimenti
You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.
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SEGUE
Number of people that you or your competitors follow.
Descrizione
Following is the number of people that you or your competitor are following.
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FOLLOWER
Number of people who follow you or your competitor.
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TWEET
Number of tweets over a period of time.
Descrizione
This is a measure of your activity on Twitter.
Suggerimenti
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
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I clienti che usano "Twitter Overview" hanno installato anche questi report