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GOOGLE ANALYTICS SEO DASHBOARD - AUDIENCE

Adding website audience metrics to marketing SEO reports

Template for generated report: Website audience in client seo reports
Marketing agencies' clients request regular reports that show changes in website traffic audience. This information is used to spot audience changes and, if necessary, update website content and product placements. It is especially valuable if audience changes are of seasonal nature. Product priorities and rankings on the website can be changed to suit marketing agency clients' audience and drive sales.

SEO reports generated by agencies should therefore include audience insights. It is very easy to incorporate with Octoboard. This template contains metrics and audience data offered by Google Analytics API such as age, gender, interest and purchase intents.

Google Analytics purchase intents are an interesting insight. Aligning them with product offerings on the website will affect positively conversions. Any shift in purchase intents of the website audience may require content changes.

As audience characteristics do not change overnight, it is a good idea to add audience reports to monthly or bi-monthly SEO reports. It is not recommended to use it in dashboards for the same reason.

This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Ultima revisione:
26-Jun-19
Intervallo predefinito:
90 giorni
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METRICHE "GOOGLE ANALYTICS SEO DASHBOARD - AUDIENCE"

USERS

Daily unique users over time.
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SESSIONS

Number of sessions over time.
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COUNTRIES

Map of your audience showing countries ranked by sessions.
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NEW VS RETURNING

New vs returning customers.
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DEVICES

Device category with session figures.
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DEMOGRAPHICS

Your audience age and gender breakdown.
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SOCIAL NETWORKS

Social networks that lead traffic to your website ranked by users.
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Channels, Social networks and Medium metrics for agencies and freelancers.
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GOOGLE ANALYTICS QUERIES AND KEYWORDS

Google Analytics Queries and Keywords
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GOOGLE ANALYTICS CAMPAIGNS DETAILS

Google Analytics Campaigns details
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GOOGLE ANALYTICS SOURCES AND REFERRALS

Google Analytics Sources and Referrals
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GOOGLE ANALYTICS LANDING PAGES

Google Analytics Landing Pages
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GOOGLE ANALYTICS LOCATION DETAILS

Google Analytics Location details
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GOOGLE ANALYTICS LANGUAGES AND INTERESTS

Google Analytics Languages and Interests
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