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FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)

Facebook Ads template for PPC report - Performance metrics

Template for generated report: Facebook ads automated report metrics
Facebook Ads performance overview metrics. Used for creation to automated reporting by marketing agencies. Widgets are positions to ensure best paid advertising data visualisation on printed matter. PDF reports are generated automatically and sent by email to selected clients.

The following metrics are covered:

  • Ad Impressions
  • Clicks, CTR
  • Costs: CTR, CPC

Octoboard Facebook Ads integration allows you to display all types of Leads, Actions, Cost per Lead and Cost per Action that are provided via Facebook Ads.

You can configure individual widgets or whole dashboard and reports to display data in historical graphs, values and tables for the following Facebook Ads actions:

70+ SUPPORTED ACTION AND LEAD TYPES: All Actions, All Leads, App Installs, App Uses, Check-Ins, Post Comments, Commerce Add to Cart, Commerce Messages to Buy, Commerce Purchases, Commerce Product Views, Credit Spends, Game Plays, Landing Page Views, 3-second Video Views, Leads (Forms), Page Likes, Link Clicks, Mobile App Installs, Adds Payment Info, Adds to Cart, Adds to Wishlist, Completed Registrations, Custom Pixel Events, Initiated Check Outs, Leads, Purchases, Searches, Views Content, Post Saves, Post Shares, Post Reactions, Page Engagement, Pages Story, App Custom Event, Add to Cart, Complete Registration, Purchase, Search and over more.

With Octoboard you can display graphs and tables for ALL or ANY COMBINATION of Actions and Leads and compare your Facebook Ads performance over standard or custom time periods.


For more information on how to setup Facebook Ads Leads and Actions follow this link: Leads and Actions Tutorial

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Ultima revisione:
18-May-20
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Included
Included
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Included

METRICHE "FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)"

IMPRESSIONS

Number of times your ads have been displayed to your audience.
Descrizione
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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ACTIONS

Actions (likes, app installs, conversions) over time.
Descrizione
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
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TOTAL CLICKS

Total clicks over time.
Descrizione
Shows number of times potential clients clicked on your ads over time.
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COST

Ad cost tracked over time.
Descrizione
Shows Ad cost over time for your account or campaign.
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CPC

Cost per Click (CPC) tracked over time.
Descrizione
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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CAMPAIGNS PERFORMANCE

Key performance metrics for your Ad Campaigns.
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AD SETS PERFORMANCE

Key performance metrics for your Ad Sets.
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LEADS

Count of leads generated by Facebook ads.
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TRANSACTIONS

Number of purchases made.
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REVENUE

Revenue from Facebook Ads converions
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CUSTOM CONVERSIONS

Custom conversion for specific Lead Type tracked over time
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GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics
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BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
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FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
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FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
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ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
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ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)
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ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report
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ADROLL METRICS TEMPLATE (REPORT)

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ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)
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