UNDER DEVELOPMENT
OCTOBOARD
PROVA GRATUITA
PROVA GRATUITA

MODELLI PER LA REPORTING AUTOMATIZZATO

Seleziona il modello e utiliza i nostri strumenti di creazione di report per vendite, finanze, SEO e PPC per generare report automatizzati o creare dashboard di marketing online.
MOSTRA TUTTI I DASHBOARD
HOME / DASHBOARD / VKONTAKTE

VKONTAKTE DASHBOARD

Digital Media Marketing dashboards for VKontakte (VK) - the largest European social network.

Octoboard data dashboard: Vkontakte application dashboard
Connect to and monitor your personal VKontakte profile or your company community.

VKontakte (or, simply VK) is the largest European online social media and social networking service. As of January 2017, VK had at least 410 million accounts.

In VK we can track metrics for PROFILES and COMMUNITIES.

PROFILES in VK are very similar to Facebook profiles. A profile can have Friends (people who you accepted as friends) and Visitors (people who are not your friends but who follow your profile).

COMMUNITIES can be of the following types:

  • Group - Suitable for discussions and exchanging ideas
  • Public page - Perfect for distributing news and information
  • Event - Convenient for organizing concerts and parties

Communities can have Members (people who apply for and get membership in a group) and Visitors (people who occasionally visit and read group's content).

Add them to your business dashboards and automated marketing reports.
Suggerimenti
We recommend breaking down your VKontakte (VK) metrics into the following areas:

  • Online account popularity and user feedback
  • Audience insights - age, gender, location
  • VK content reach
  • User engagement metrics
  • Competition monitoring

VK allows you to compare, benchmark your popularity against that of your competition. This is especially useful if you are managing an account for your company or client.
Note
To connect to VK use your standard login. Select VKontakte Profile or Community to collect data for.
2,305
PROVALO SUBITO
Ultima revisione:
28-Apr-19
Intervallo predefinito:
90 giorni
Aggiornamenti:
Ogni ora per piani premium

VKONTAKTE MODELLI

Fai clic per dettagli...
OCTOBOARD dashboards, templates and reports gallery: Vkontakte profile template

VKONTAKTE PROFILE

VKontakte profile metrics in one dashboard
USA QUESTO MODELLO
Fai clic per dettagli...
OCTOBOARD dashboards, templates and reports gallery: Vkontakte community template

VKONTAKTE COMMUNITY

VKontakte community metrics in a report
USA QUESTO MODELLO
Fai clic per dettagli...
OCTOBOARD dashboards, templates and reports gallery: Vkontakte engagement template

VKONTAKTE ENGAGEMENT

VK engagement metrics for Marketing Agency reports
USA QUESTO MODELLO

VKONTAKTE METRICHE

Can I track my VK posts’ popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use Octoboard to watch engagement in popular social networks without the need to constantly switch between applications.

LATEST POSTS

Your latest VK posts and engagement statistics per post.
Descrizione
We use Engagement to rank your VKontakte content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = (Likes x 1 + Reposts x 10 + Comments x 20)


A maximum of 20 posts will be displayed in this widget.
Suggerimenti
This metric is available for both - VK profiles and communities.
USA QUESTA METRICA

TOP POSTS

Your most popular posts ranked by Engagement.
Descrizione
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = (Likes x 1 + Reposts x 10 + Comments x 20)
USA QUESTA METRICA
Is my VK profile/community gaining popularity?
Counting LIKES, SUBSCRIBES, FRIENDS and trending them over time show how interesting or popular your VKontakte account is. It could be useful to combine these metrics with VKontakte ENGAGEMENT tracked by Octoboard.

PROFILE FRIENDS

Number of friends for your profile or competitor.
Descrizione
Number of friends can be retrieved for your account or your competitor. Pick competitor in the widget configuration panel.
Suggerimenti
You can switch between Value representation (current number of friends) and historic trend (bar, line or area). Use widget options to change visualisation.
USA QUESTA METRICA

PROFILE FOLLOWERS

Number of profile followers - yours or competitor.
Descrizione
Number of friends can be retrieved for your account or your competitor. Pick competitor in the widget configuration panel.
Suggerimenti
You can switch between Value representation (current number of followers) and historic trend (bar, line or area). Use widget options to change visualisation.
USA QUESTA METRICA

COMMUNITY MEMBERS

Number of community members - yours or competitor.
Suggerimenti
You can switch between Value representation (current number of community members) and historic trend (bar, line or area). Use widget options to change visualisation.
USA QUESTA METRICA
What is my VK audience’s age and gender? Where are they from?
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more. Start from understanding your viewers’ age, gender and geographical information. Combine it with TRAFFIC SOURCES, ENGAGEMENT RATE.

PROFILE FRIENDS BY REGION

Countries where your friends are from.
Descrizione
5000 friends will be used to calculate this metric.
USA QUESTA METRICA

COMMUNITY MEMBERS BY REGION

Countries where your community members are from.
Descrizione
1000 members will be used to calculate this metric.
USA QUESTA METRICA

COMMUNITY VISITORS BY REGION

Countries where your friends and fans are from.
USA QUESTA METRICA

PROFILE GENDER

Your profile friends breakdown by gender.
Descrizione
5000 friends will be used to calculate this metric.
USA QUESTA METRICA

MEMBERS GENDER

Your group (community) members breakdown by gender.
Descrizione
1000 members will be used to calculate this metric.
USA QUESTA METRICA

COMMUNITY IMPRESSIONS

Impressions (pages displayed) and Visitors (unique users) over a period of time.
USA QUESTA METRICA

COMMUNITY REACH AND SUBS

Community Reach and count of subscribed and unsubscribed users.
Descrizione
We graph over time your community Reach and subscription.

Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Suggerimenti
Watch out for your Reach and keep an eye on Subs and Unsubs. If community Reach goes up but number of Unsubs increases, it means you are showing your content to more people, but your current subscribers are leaving you. Identify these moment, find content that causes Unsubs and work on its Relevance.
USA QUESTA METRICA
Do my visitors like and interact (engage) with my VK content?
ENGAGEMENT shows how much people interact with your content. Factors that influence engagement include users’ replies and retweets. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ENGAGEMENT RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ENGAGEMENT

Number of Likes, Comments and Reposts on your VKontakte content over time.
Descrizione
VK calculates Engagement using sums of user actions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
Suggerimenti
This metric is available for both - VK profiles and communities.
USA QUESTA METRICA

LIKES

Number of Likes of your VKontakte content over time.
Descrizione
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Suggerimenti
This metric is available for both - VK profiles and communities.
USA QUESTA METRICA

COMMENTS

Number of Comments on your VKontakte content over time.
Descrizione
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
Suggerimenti
This metric is available for both - VK profiles and communities.
USA QUESTA METRICA

REPOSTS

Number of Reposts of your VKontakte content over time.
Descrizione
Reposts is the number of times people shared your content. Reposts measure how much your content is amplified by those who see it.
Suggerimenti
This metric is available for both - VK profiles and communities.
USA QUESTA METRICA

COMMUNITY ENGAGEMENT RATE

Engagement Rate for your community posts.
Descrizione
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Engagement = Shares + Likes + Comments


Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
USA QUESTA METRICA
How many people see my VK posts?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Use REACH to evaluate and fine-tune definitions of your ad campaigns. It is useful correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance or quality.

COMMUNITY UNIQUE VISITORS

Unique Visitors in your VKontakte group over time.
USA QUESTA METRICA

COMMUNITY VISITS PER DAY

Average visits per day over the last period
USA QUESTA METRICA

COMMUNITY DAILY REACH

Number of people reached daily.
Descrizione
This widget tracks Daily Reach for all readers/visitors of your Community.

Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
USA QUESTA METRICA

COMMUNITY SUBS REACH

Number of community subscribers reached daily.
Descrizione
This widget tracks Daily Reach for subscribers of your Community. Non-subscribed visitors are not counted.

Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions.
USA QUESTA METRICA

COMMUNITY GROUP IMPRESSIONS

Number of VKontakte group page impressions in the last period.
Descrizione
Impressions is the number of times a post is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
USA QUESTA METRICA

COMMUNITY IMPRESSIONS PER DAY

Average community content impressions per day.
USA QUESTA METRICA

COMMUNITY NEW SUBSCRIBERS

Number of subscribed users over time
USA QUESTA METRICA

COMMUNITY UNSUBS

Unsubscribers over time.
USA QUESTA METRICA

COMMUNITY VISITORS BY CITIES

Ranked list of cities where your community visitors come from.
USA QUESTA METRICA

VISITORS AGE AND GENDER

Your community visitors demographics.
USA QUESTA METRICA

COMMUNITY SUBS RATE

Number of subscribers gained and lost over time
USA QUESTA METRICA

COMMUNITY GROWTH RATE

Community growth rate tracked over time.
Descrizione
Community growth rate is the rate of subscribers growth relative to the total size of your community.

Daily Growth Rate = New Subscribers Per Day / Total Number of Subscribers
Suggerimenti
If you are only starting with VK, your initial community size will be small and it will be practically multiplying initially. Expect Growth Rate to be very high.

Once your community "matures", the increase of subscribers relevant to community size will be less pronounced - this is normal.

This metric is more useful for older communities. Once you reach that stage, keep an eye on Growth rate, make sure it stays constant. If it drops, it means something is wrong. Check Relevance of your content. The best way to view it is to analyze your Audience - age, gender, location. Octoboard provide these metrics too.
USA QUESTA METRICA

COMPETITION COMMUNITY

Number of VKontakte community members vs your competitor's.
Suggerimenti
This metric is available for VK communities only. Make sure you select one in widget configuration or switch to corresponding Community metric.

Also, select competitor in the widget configuration panel.
USA QUESTA METRICA
Octoboard Logo
ABBONATI AL NOSTRO NOTIZIARIOCostruiamo dashboard per social media e aziende e piattaforme di analisi dei dati. Ottieni l'accesso anticipato e rimani al corrente delle novità tramite e-mail.
EN
FR
ES
PT
NL
DE
IT
Sociogram - LinkedInSociogram - FacebookSociogram - TwitterSociogram - Google PlusSociogram - VKontakteSociogram - PinterestSociogram - Instagram
Octoboard - Dati per la tua attivitàOcto Ltd Logo