LinkedIn Ads viral template can be used to create automated reports and dashboards that display viral ad metrics. Viral impressions are those resulting from users sharing sponsored content to their own network of connections.
This report / dashboard template covers the following key metric groups:
The count of clicks on viral impressions. Sponsored Content only.
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IMPRESSIONS VIRALES
The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only.
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VIRAL CONVERSIONS
The count of conversions that are attributed to your ads driven by a viral event.
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VIRAL POST CLICK CONVERSIONS
The count of post-click conversions that are attributed to your ads driven by a viral click
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VIRAL POST VIEW CONVERSIONS
The count of post-view conversions that are attributed to your ads driven by a viral impression.
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VIRAL LANDING PAGE CLICKS
The count of clicks on viral impressions to take the user to the creative landing page. Sponsored Content only.
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VIRAL COMPANY PAGE CLICKS
The count of clicks to view the company page from viral impressions for this activity. Sponsored Content only.
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VIRAL CARD CLICKS
The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
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VIRAL CARD IMPRESSIONS
The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
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VIRAL LEAD FORM OPENS
The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
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VIRAL LEADS
The count of leads generated through One Click Lead Gen from viral impressions for this activity.