Generic LinkedIn Ads Video report - plays, views, completions.
This data template covers key video play metrics - video plays, video views and video completions. It is used by marketing agencies and marketing departments to measure video ad performance in the LinkedIn Ads PPC platform.
Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
UTILISEZ CETTE MÉTRIQUE
VISIONNAGES DE VIDÉO
A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
UTILISEZ CETTE MÉTRIQUE
VIDEO STARTS
The count of video ads that were started by users.
UTILISEZ CETTE MÉTRIQUE
VIDEO COMPLETIONS
The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
UTILISEZ CETTE MÉTRIQUE
VIDEO FIRST QUARTILE COMPLETIONS
The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
UTILISEZ CETTE MÉTRIQUE
VIDEO MIDPOINT COMPLETIONS
The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.