Top posts with Likes and Comments sorted by Engagement.

Description

Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.



Maximum of 20 posts will be displayed in this widget.

Conseils

Do not confuse Engagement with Engagement Rate. They are different metrics.

Engagement Rate is calculated by dividing the sum of all actions (not weighted) by Reach (number of people who have seen your ads.

Reach and Engagement Rate are standard Facebook metrics.

For more information about Facebook metrics, make sure you visit our Facebook Analytics guide that explains above in more details.

Countries where your friends and fans are from.

Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.

Conseils

Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.

Breakdown of your Facebook audience by Age and Gender.

Description

Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.

Conseils

Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.



The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.

Number of people that like your page.

Description

In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.

Conseils

You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).

Top languages of your audience.

Conseils

Use this metric to understand your audience and make your content more relevant and improve engagement.

Top cities that your audience is from.