Use this data template to display Ecommerce Sales performance metrics with breakdowns by geographical areas: countries, cities and regions as well as by device, operating system and browser capabilities.
Total number of unique store visitors for selected timeframe
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SESSIONS BY TRAFFIC TYPE
Key store metrics by traffic source
Description
DIRECT - REFERRAL - SEARCH - SOCIAL etc
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SESSIONS BY DEVICE
Key store metrics by device type
Description
Device details are taken from the very first store session (visit) of the selected customer. The metric therefore indicates the device that was used to access the store for the very first time. Subsequent sessions do not change this parameter for the selected customer (visitor).
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SESSIONS BY BROWSER
Key store metrics by browser
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SESSIONS BY OS
Key store metrics by operating system
Description
Device details are taken from the last session (visit) of the selected customer. The metric therefore shows device details for the very last session for every customer / visitor and it can change over time.