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RETOUR / DASHBOARDS / LINKEDIN ADS

LINKEDIN ADS DASHBOARD

LinkedIn Ads data covering campaigns, ad spend and ROI.

Octoboard data dashboard: Linkedin ads application dashboard
LinkedIn Ads service allows businesses to advertise on LinkedIn. As a marketing partner of LinkedIn, Octoboard can collect LinkedIn Ads data and provide information on ad spend and efficiency. Combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.

LinkedIn Ads metrics are grouped into the following areas:

  • Campaign rankings
  • Ad performance - impressions, clicks, conversions, CTR
  • Costs and ROI - ad spend, cost per conversion, return on ad spend

Use our pre-build templates to create dashboards and reports for your team and clients.
Remarques
To connect to LinkedIn Ads enter your usual LinkedIn details. Octoboard only require read-only access.
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Version:
24-Nov-20
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LINKEDIN ADS MODÈLES

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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc dashboard for agencies

LINKEDIN ADS PPC DASHBOARD TEMPLATE

LinkedIn Ads PPC dashboard template for clients - Overview
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc automated ppc report for agencies

LINKEDIN ADS PPC TEMPLATE (REPORT)

LinkedIn Ads PPC report template for clients - Overview
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LINKEDIN ADS MÉTRIQUES

CAMPAGNES

Ad campaigns ranked by impressions.
Description
LinkedIn ads campaigns with impressions, clicks and cost. Campaigns are ranked by impressions.
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IMPRESSIONS ET CLICS

Number of impressions and clicks over time
Description
Total number of clicks and impressions received from your LinkedIn ads.
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IMPRESSIONS

Number of impressions over time
Description
Total number of times people saw your LinkedIn ads.
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CLICS

Clicks received by your ads
Description
Total number of clicks on your LinkedIn ads.
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CONVERSIONS

Number of actions taken after seeing your ads
Description
Total number of times people took desired actions after clicking on your ads.
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TDC

Your LinkedIn ads click-through ratio
Description
Click-through ratio tells you how often people click on your ads and visit your site after viewing your ads. It is calculated by dividing click count by the impression count.

CTR = Clicks / Impressions
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TAUX DE CONVERSION

Conversion rate - ratio of clicks that lead to conversion
Description
It is calculated by dividing the total number of conversions by the total number of clicks.

Conversion Rate = Total Conversions / Clicks
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COÛT

LinkedIn Ads spend per period
Description
Total amount you spent on LinkedIn ads in an aggregation period.
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COÛT TOTAL

Total LinkedIn Ads spend
Description
Total amount you spent on impressions, clicks and conversions from LinkedIn ads.
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CPC

Cost per click
Description
Cost per ad click over a period of time.
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COÛT PAR CONVERSION

Average amount spent on conversion
Description
Cost per conversion is calculated by dividing the total spent by the number of conversions.

Cost per Conversion = Ad Spend / Number of Conversions
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REVENU

LinkedIn Ads revenue
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ROAS

Return on Ad spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
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REVENU

Revenu for selected account or campaign
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CPM

Cost per 1000 impressions over time (CPM).
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REVENU

Revenu for selected account or campaign
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