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LINKEDIN ADS DASHBOARD

Données LinkedIn Ads qui couvrent les campagnes, les dépenses publicitaires et le retour sur investissement.

Octoboard data dashboard: Linkedin ads application dashboard
Le service LinkedIn permet aux entreprises de faire de la publicité sur ce réseau social. Étant partenaire marketing de LinkedIn, Octoboard peut collecter des données d'annonces LinkedIn et fournir des informations sur les dépenses publicitaires et l'efficacité. Combinez ces informations avec des tableaux de bord, des modèles et des rapports de Google Adwords, des Publicités Facebook et d'autres plateformes de Publicité Payante pour avoir une image complète de la publicité pour votre entreprise et vos clients.

Les métriques sur les annonces LinkedIn sont regroupées dans les domaines suivantes:

  • Classement des campagnes
  • Performances de l'annonce - impressions, clics, conversions, CTR
  • Coûts et ROI - dépenses publicitaires, coût par conversion, retour sur les dépenses publicitaires

Utilisez nos modèles de pré-construits pour créer des tableaux de bord et des rapports pour votre équipe et vos clients.
Remarques
Pour vous connecter aux Annonces LinkedIn, entrez vos informations LinkedIn habituelles. Octoboard ne nécessite qu'un accès en lecture.
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Version:
18-Jun-22
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LINKEDIN ADS MODÈLES

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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc dashboard for agencies

LINKEDIN ADS PPC DASHBOARD TEMPLATE

LinkedIn Ads PPC dashboard template for clients - Overview
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc automated ppc report for agencies

LINKEDIN ADS PPC TEMPLATE (REPORT)

LinkedIn Ads PPC report template for clients - Overview
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads automated report template

LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS

Generic LinkedIn Ads metrics - clicks, opens, impressions
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc engagement report

LINKEDIN ADS ENGAGEMENT METRICS

Generic LinkedIn Ads engagement report
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads video performance report

LINKEDIN ADS VIDEO METRICS

Generic LinkedIn Ads Video report - plays, views, completions.
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OCTOBOARD dashboards, templates and reports gallery: Linkedin viral ads report

LINKEDIN ADS VIRAL CLICKS, OPENS, IMPRESSIONS

Viral LinkedIn Ads metrics - clicks, opens, impressions
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads viral engagement report

LINKEDIN ADS VIRAL ENGAGEMENT METRICS

Viral LinkedIn Ads engagement metrics
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OCTOBOARD dashboards, templates and reports gallery: Linkedin viral video ads report

LINKEDIN ADS VIRAL VIDEO METRICS

Viral LinkedIn Ads Video metrics
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads automated engagement data report

LINKEDIN ADS ENGAGEMENT (REPORT)

LinkedIn Ads Engagement report for sponsored content
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LINKEDIN ADS MÉTRIQUES

CAMPAGNES

Nombre d'impressions et clics au cours de temps
Description
Campagnes d'annonces LinkedIn avec impressions, clics et coûts. Les campagnes sont classées par impressions.
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IMPRESSIONS ET CLICS

Nombre d'impressions au cours de temps
Description
Nombre total de clics et d'impressions reçus par vos annonces LinkedIn.
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IMPRESSIONS

Clics reçus par vos annonces
Description
Nombre total de fois que les utilisateurs ont vu vos annonces LinkedIn.
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CLICS

Nombre d'actions prises après avoir vu vos annonces
Description
Nombre total de clics sur vos annonces LinkedIn.
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CONVERSIONS

Taux de clics de vos annonces LinkedIn
Description
Total number of times people took desired actions after clicking on your ads.
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TDC

Taux de conversion - taux de clics qui mènent à conversion
Description
Le taux de clics vous indique la fréquence à laquelle les utilisateurs cliquent sur vos annonces et visitent votre site après avoir vu vos annonces.Il est calculé en divisant le nombre de clics par le nombre d'impressions.

CTR = Clics / Impressions
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TAUX DE CONVERSION

Conversion rate - ratio of clicks that lead to conversion
Description
Il est calculé en divisant le nombre de conversions par le nombre de clics.

Taux de conversion = Total des conversions / Clics
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COÛT

Dépenses totales de publicité LinkedIn
Description
Total amount you spent on LinkedIn ads in an aggregation period.
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COÛT TOTAL

Total LinkedIn Ads spend
Description
Total amount you spent on impressions, clicks and conversions from LinkedIn ads.
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CPC

Cost per click
Description
Cost per ad click over a period of time.
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COÛT PAR CONVERSION

Montant moyen dépensé sur conversion
Description
Coût par conversion moyen est calculé en divisant le total des dépenses par le nombre de conversions.

Coût par conversion = Total des dépenses de Bing Ads / Nombre total de conversions
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REVENU

LinkedIn Ads revenue
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ROAS

Retour sur dépenses de publicité
Description
Retour sur dépenses de publicité (ROAS) est une métrique de marketing qui mesure l'efficacité d'une campagne publicitaire en ligne.

ROAS = Total des revenus / Dépenses publicitaires
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CPM

Cost per 1000 impressions over time (CPM).
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SENDS

The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only.
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OPENS

The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only.
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ACTION CLICKS

The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.
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AD UNIT CLICKS

The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.
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TEXT URL CLICKS

The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.
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LEAD MAIL CONTACT SHARES

The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.
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LEAD MAIL INTERESTED CLICKS

The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.
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LEAD FORM OPENS

The count of times users opened the lead form for a One Click Lead Gen campaign.
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PROSPECTS

The count of leads generated through One Click Lead Gen.
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POST CLICK CONVERSIONS

Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
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POST VIEW CONVERSIONS

Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
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APPROXIMATE UNIQUE IMPRESSIONS

The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network.
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AVERAGE FREQUENCY

Average Frequency = Impressions / Approximate Unique Impressions
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LANDING PAGE CLICKS

The count of clicks which take the user to the creative landing page.
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COMPANY PAGE CLICKS

The count of clicks to view the company page.
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COST PER LANDING PAGE CLICK

Cost per landing page click
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COST PER COMPANY PAGE CLICK

Cost per company page click
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CARD CLICKS

The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
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CARD IMPRESSIONS

The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions.
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TOTAL ENGAGEMENTS

The count of all user interactions with the ad unit.
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TAUX D’ENGAGEMENT

Engagement Rate = totalEngagements/Impressions
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OTHER ENGAGEMENTS

The count of user interactions with the ad unit that do not fit into any other more specific category.
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REACTIONS

The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.
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MENTIONS J’AIME

The count of likes. Sponsored Content only.
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FOLLOWS

The count of follows. Sponsored Content and Follower ads only.
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COMMENTAIRES

The count of comments. Sponsored Content only.
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COMMENT LIKES

The count of likes of a comment. Sponsored Content only.
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PARTAGES

The count of shares. Sponsored Content only.
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FULL SCREEN PLAYS

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
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VISIONNAGES DE VIDÉO

A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
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VIDEO STARTS

The count of video ads that were started by users.
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VIDEO COMPLETIONS

The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO FIRST QUARTILE COMPLETIONS

The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO MIDPOINT COMPLETIONS

The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO THIRD QUARTILE COMPLETIONS

The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIRAL CLICKS

The count of clicks on viral impressions. Sponsored Content only.
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IMPRESSIONS VIRALES

The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only.
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VIRAL CONVERSIONS

The count of conversions that are attributed to your ads driven by a viral event.
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VIRAL POST CLICK CONVERSIONS

The count of post-click conversions that are attributed to your ads driven by a viral click
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VIRAL POST VIEW CONVERSIONS

The count of post-view conversions that are attributed to your ads driven by a viral impression.
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VIRAL LANDING PAGE CLICKS

The count of clicks on viral impressions to take the user to the creative landing page. Sponsored Content only.
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VIRAL COMPANY PAGE CLICKS

The count of clicks to view the company page from viral impressions for this activity. Sponsored Content only.
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VIRAL CARD CLICKS

The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
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VIRAL CARD IMPRESSIONS

The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
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VIRAL LEAD FORM OPENS

The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
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VIRAL LEADS

The count of leads generated through One Click Lead Gen from viral impressions for this activity.
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VIRAL TOTAL ENGAGEMENTS

The count of all user interactions with a viral ad unit. Sponsored Content only.
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VIRAL OTHER ENGAGEMENTS

The count of user interactions with viral impressions that do not fit into any other more specific category. Sponsored Content only.
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VIRAL REACTIONS

The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses.
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VIRAL LIKES

The count of likes from viral impressions for this activity. Sponsored Content only.
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VIRAL FOLLOWS

The count of follows from viral impressions for this activity. Sponsored Content only.
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VIRAL COMMENTS

The count of comments from viral impressions for this activity. Sponsored Content only.
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VIRAL COMMENT LIKES

The count of likes on comments from viral impressions for this activity. Sponsored Content only.
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VIRAL SHARES

The count of shares from viral impressions for this activity. Sponsored Content only.
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VIRAL FULL SCREEN PLAYS

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
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VIRAL VIDEO VIEWS

A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
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VIRAL VIDEO STARTS

The count of viral video ads that were started by users. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
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VIRAL VIDEO COMPLETIONS

The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
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VIRAL VIDEO FIRST QUARTILE COMPLETIONS

The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
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VIRAL VIDEO MIDPOINT COMPLETIONS

The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
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VIRAL VIDEO THIRD QUARTILE COMPLETIONS

The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.
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