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GOOGLE ADS DASHBOARD

Performance, coût vs revenu, retour sur investissement et classement publicitaire sur Google Adwords.

Octoboard data dashboard: Google adwords dashboard template
Connectez-vous au compte Google Analytics et sélectionnez Propriété à surveiller. Suivez les coûts, le retour sur investissement, la portée et la performance de l'annonce individuelle.
Conseils
Nous recommandons de regrouper des métriques et des widgets dans les domaines suivants:

  • Performance en temps réel
  • La portée et les actions des utilisateurs
  • Retour sur investissement en Google Adwords
Remarques
Utilisez votre connexion Google Analytics standard pour commencer à collecter des données. Sélectionnez une propriété (site web) à surveiller. Octoboard nécessite uniquement un accès en lecture.
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18-Jul-21
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GOOGLE ADS MODÈLES

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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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OCTOBOARD dashboards, templates and reports gallery: Google ads keywords report template

GOOGLE ADS PPC KEYWORDS (REPORT)

Google Ads template for PPC report: groups and keywords
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OCTOBOARD dashboards, templates and reports gallery: Google ads automated report template traffic audience

GOOGLE ADS PPC AUDIENCE (REPORT)

Google Ads template for PPC report: audience
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OCTOBOARD dashboards, templates and reports gallery: Google ads youtube dashboard

YOUTUBE VIDEO (GOOGLE ADS) DASHBOARD

Youtube Ads video metrics (video plays, reach)
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OCTOBOARD dashboards, templates and reports gallery: Google ads youtube report

YOUTUBE VIDEO (GOOGLE ADS) REPORT

Youtube Ads performance report
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GOOGLE ADS MÉTRIQUES

Can I track my Google Ads performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Google makes it easy to switch between views for Ad Group, Ad Campaign full Google Ads account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICK-THROUGH RATE and COST PER CLICK.

IMPRESSIONS ET CLICS

Ad Impression, Clicks and Click-Through Rate over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Conseils
Select ad account, ad campaign or an individual ad in the widget configuration screen.
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APERÇU DES COÛTS

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Description
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
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How many people see my ads and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.

IMPRESSIONS

Ads impressions over time.
Description
Impressions presented as value or historic trend - Line, Bar or Area graph.
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CLICS

Ads clicks over time.
Description
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
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TDC

Click-Through Rate (CTR) over time.
Description
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions
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How much am I paying for Google Ads? Is it worth it?
Tracking cost of Ads over time is easy. Google provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Platform also provide.

COÛT

Ads cost over time.
Description
Ads cost displayed as numeric value or in a graph tracking your spend over time.
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TOTAL COST (DEPRECIATED)

Ads cost per aggregation period
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CPM

Cost per 1000 impressions (CPM) over time.
Description
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
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Am I getting return on my Google Ads investment?
This is a great question to be able to answer. We have put together REVENUE PER CLICK metric that you can combine with COST PER CLICK. The names are self-explanatory. Put these metrics side-by-side in Platform and get smarter with your Paid Advertising investment. Hopefully your REVENUE is higher than COST with a big margin. If it is not, then you got a problem to fix.

CPC

Cost Per Click over time.
Description
Cost per click over time for all or selected campaigns or ad group.

CPC = Ads Spend / Ad Clicks
Conseils
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.
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Can I benchmark my ad performance?
Google Analytics can tell you how often ads are displayed and how often they are clicked. Combine above with COST-PER-CLICK and you get a great tool for ranking your ads. In Platform you can rank Campaigns and Ad Groups by comparing in real-time IMPRESSIONS, user ACTIONS (such as clicks) and COST. If click count decreases or COST goes up, you should look at fine-tuning your underperforming campaign and individual ads.

PERFORMANCES DE LA CAMPAGNE PUBLICITAIRE

Ad Campaign ranking by clicks.
Description
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
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PERFORMANCES DU GROUPE D’ANNONCES

Ad Group ranking by clicks.
Description
Ad group performance. Your top ad groups in the last period ranked by clicks.

Most effective ad groups shown at the top.
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CONVERSIONS

Ad conversions over time.
Description
Total number of conversion for account, selected campaign, ad group or ad.
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TAUX DE CONVERSION

Ad conversion rate over time.
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REVENU

Ad conversion value over time.
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ROI

Return on paid ads investment.
Description
Return on Ad Investment over time using value of conversions and ad costs.
ROI = (Total Conversion Value / Total Ad Costs - 1) * 100%
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COÛT PAR CONVERSION

Cost per conversion.
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VALEUR PAR CONVERSION

Value per conversion.
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CATÉGORIES PAR CONVERSION

Categories ranked by number of conversions.
Description
Ad categories parameters in table format (Number of conversions, Conversion rate, Conversion value). Categories ranked by number of conversions.
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ENGAGEMENT DES ANNONCES

Ad engagements over time.
Description
The number of engagements. An engagement is an instance of customer interaction with your ad (for example, expanding your ad lightbox).
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TAUX D’ENGAGEMENT DES ANNONCES

Ad engagement rate.
Description
Engagement rate for your ads over time.
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PERFORMANCES DES ANNONCES PAR APPAREIL

Ad performance by device.
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PERFORMANCES DES ANNONCES PAR ÂGE

Ad performance by user age.
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PERFORMANCES DES ANNONCES PAR GENRE

Ad performance by gender.
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MOTS CLÉS

Top 50 keywords ranked by clicks.
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CLICS PAR PAYS

Map of countries ranked by ad clicks.
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CLICKS BY COUNTRY (INSIGHTS)

Countries ranked by ad clicks.
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ROAS

Return on Advertising Spend
Description
ROAS = Total Conversion Value / Total Ad Costs
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VISIONNAGES DE VIDÉO

The number of times your video ads were viewed.
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TAUX DE VISIONNAGES DE VIDÉO

The number of views your TrueView video ad receives divided by its number of impressions.
Description
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
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CONVERSIONS APRÈS AFFICHAGE

The total number of view-through conversions.
Description
The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
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TAUX DE 100 % DE VISIONNAGE

Percentage of impressions where the viewer watched all of your video.
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TAUX DE 25 % DE VISIONNAGE

Percentage of impressions where the viewer watched 25% of your video.
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TAUX DE 50 % DE VISIONNAGE

Percentage of impressions where the viewer watched 50% of your video.
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TAUX DE 75 % DE VISIONNAGE

Percentage of impressions where the viewer watched 75% of your video.
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PERFORMANCES DE LA CAMPAGNE VIDÉO

Key video performance metrics for selected campaigns.
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PERFORMANCES DU GROUPE D’ANNONCES VIDÉO

Key video performance metrics for selected ad groups.
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COST-PER-VIEW

Cost-per-view tracked over time
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