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RETOUR / DASHBOARDS / FACEBOOK ADS

FACEBOOK ADS DASHBOARD

Facebook Ads cost, performance, reach and ad campaign ranking.

Octoboard data dashboard: Facebook ads ppc dashboard
Connect to Facebook Ad account and select Campaigns, Ads or Ad sets and build your first dashboard. Track costs, each and individual ad performance.
Conseils
To start with Facebook Ads, consider selecting one of the following metric groups:

  • Real-time performance
  • Reach and user actions
  • Advertisement cost tracking
Remarques
Use your standard Facebook login to start collecting data. Octoboard only requires read-only access.
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16-Nov-20
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FACEBOOK ADS MODÈLES

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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template for online dashboards

FACEBOOK ADS PPC DASHBOARD - PERFORMANCE

Facebook Ads template for PPC dashboard - Performance metrics
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads automated report metrics

FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)

Facebook Ads template for PPC report - Performance metrics
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FACEBOOK ADS PPC DASHBOARD - AD SPEND

Facebook Ads template for PPC dashboard - Ad Spend metrics
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads engagement dashboard for marketeers

FACEBOOK ADS ENGAGEMENT

Facebook Ads template for PPC engagement - Posts and Page
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads video metrics for marketing freelancers

FACEBOOK ADS VIDEO

Facebook Ads template for PPC video KPIs - automated report
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FACEBOOK ADS ENGAGEMENT (REPORT)

Facebook Ads template for PPC engagement - Posts and Page
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads video kpis metrics for marketing reports

FACEBOOK ADS VIDEO (REPORT)

Facebook Ads template for PPC video - automated report
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads performance metrics template

FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend reporting template

FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
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FACEBOOK ADS MÉTRIQUES

Can I track my Facebook Ads performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Facebook makes it easy to switch between views for Ad Campaign, Individual Ads or full Facebook Ads Account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICKS, and CLICK-THROUGH RATE.

APERÇU

Ad Impressions and Clicks over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times Facebook users clicked on your Facebook Ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Conseils
Select Account, Ad Campaign, Ad set or individual Ad in widget configuration screen.
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How often are my ads displayed, to how many people and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.

PORTÉE

Ad Reach tracked over time.
Description
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
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IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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FRÉQUENCE

Ads display frequency (per visitor) tracked over time.
Description
The average number of times each person saw your ad.

Frequency helps to build awareness and recall by showing your message to people in your target audience multiple times. Frequency may average 1 to 2 per ad set or may be much higher, depending on your budget, audience size and schedule.
Conseils
However, it's important to monitor frequency along with your results and relevance score to make sure the same people aren't seeing your ads too often during a campaign. If performance begins to drop as your frequency numbers rise, your target audience may be experiencing ad fatigue, and it may be wise to change your ad creative or targeting.
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Do people react to my Facebook Ads?
It is a good idea to track Ad impressions over time and correlated it with actions taken by users. These actions could be likes, app installs, conversions and others. Increasing ACTION RATE and CLICK RATE is always a good thing. If these metrics degrade, it could be an indication of poor Ad quality or low Relevance. One way to fix that would be to fine-tune your Ad Campaign target audience settings.

APERÇU DES ACTIONS

Actions and Action Rate over time.
Description
Actions is the sum of page likes, app installs, conversions and others - taken by Facebook users after they have seen your ads.

Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions

Actions Rate = Total Actions % Facebook Ad Impressions
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ACTIONS

Actions for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
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TAUX D’ACTION

Actions Rate for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions

Actions Rate = Total Actions % Facebook Ad Impressions
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NBRE TOTAL DE CLICS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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TDC

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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How much am I paying for Facebook Ads? Is it worth it?
Tracking cost of Ads over time is easy. Facebook provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Platform will also track for you.

APERÇU DES COÛTS

Ad Cost, Cost Per Click and Cost Per Action over time.
Description
Ad Cost is the total spend on your Facebook Ads and Campaigns.

Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.

CPC = Facebook Ads Spend / Ad Clicks


Cost Per Action - Facebook Ads spend divided by Facebook actions.

Cost Per Action = Facebook Ads / Facebook Actions
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COÛT

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
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CPM

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Conseils
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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CPC

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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COÛT PAR ACTION

CPA for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
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ANNONCES PAR PERTINENCE

Ads ranked by relevance.
Description
Displays latest ads ranked by Relevance Score (RS). Relevance score is a number from 1 (low) to 10 (high) provided by Facebook that suggests how well the ad is expected to resonate with your audience.
Conseils
Select Facebook Ad account in the widget configuration screen.
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ANNONCES PAR CLIC PUBLICITAIRE

Ads ranked by Click-Through Rate.
Description
Your top ads ranked by click-through rate (CTR).

CTR = Total Ad Clicks % Impressions
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ANNONCES PAR TAUX D’ACTION

Ads ranked by Action Rate.
Description
Your top ads ranked by action rate. Action rate is actions such as page likes, app installs, conversions and others ÷ by impressions in the date range.

Actions Rate = Total Actions % Facebook Ad Impressions
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ENGAGEMENT SUR LA PAGE

Number of user action on your page and posts.
Description
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
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MENTIONS J’AIME DE LA PAGE

The number of likes of your Facebook Page attributed to your ads.
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PUBLIER LES COMMENTAIRES

The number of comments on your ads.
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PUBLIER L’ENGAGEMENT

The total number of actions that people take involving your ads.
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PUBLIER LES RÉACTIONS

The number of reactions on your ads.
Description
The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
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PUBLIER LES PARTAGES

The number of shares of your ads.
Description
People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
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VISIONNAGES DE VIDÉO

The number of times your video starts to play.
Description
This is counted for each impression of a video, and excludes replays. This metric is currently in development by Facebook.
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VISIONNAGES COMPLETS

The number of times your video was played to completion, or for at least 15 seconds.
Description
The number of times your video was played to completion, or for at least 15 seconds. This metric is in development.
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TEMPS DE VISIONNEMENT MOYEN

The average time a video was played
Description
The average time a video was played, including any time spent replaying the video for a single impression.
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PERFORMANCES DES CAMPAGNES

Key performance metrics for your Ad Campaigns.
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PERFORMANCES DES ENSEMBLES D’ANNONCES

Key performance metrics for your Ad Sets.
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ENGAGEMENT DES PAGES DE CAMPAGNE

Engagement metrics for your page and posts by Campaign.
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ENGAGEMENT DE PAGE D’UN ENSEMBLE D’ANNONCES

Engagement metrics by Ad Set.
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PERFORMANCES VIDÉO DES CAMPAGNES

Video metrics for your Ad Campaigns.
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PERFORMANCES VIDÉO DES ENSEMBLES D’ANNONCES

Video metrics for your Ad Sets.
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PROSPECTS

LEADS for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
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PROSPECTS GROUPÉS

An official replacement of LEAD FORMS from Facebook.
Description
LEAD FORMS metrics was depreciated by Facebook. LEADS GROUPED metric was recommended for use. There is currently no Facebook documentation available for this new metric. We will be monitoring API documentation for any changes and will update our platform when more information will become available. Thank you for your understanding.
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TRANSACTIONS

Number of purchases made.
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CLICS SUR LIENS

Clicks on ad links.
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PERFORMANCES DES ANNONCES

Key performance metrics for individual Ads
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RETOUR SUR INVESTISSEMENT D’UNE CAMPAGNE

ROAS metrics for your Ad Campaigns
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RETOUR SUR INVESTISSEMENT D’UN ENSEMBLE D’ANNONCES

ROAS metrics for your Ad Sets
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RETOUR SUR INVESTISSEMENT DES ANNONCES

ROAS metrics for individual Ads
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REVENU

Revenue from Facebook Ads converions
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ROAS

Return on Advertising Spend
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CONVERSIONS PERSONNALISÉES

Custom conversion for specific Lead Type tracked over time
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