However, it's important to monitor frequency along with your results and relevance score to make sure the same people aren't seeing your ads too often during a campaign. If performance begins to drop as your frequency numbers rise, your target audience may be experiencing ad fatigue, and it may be wise to change your ad creative or targeting.
Actions est la somme des 'J'aime', des installations d'applications, des conversions et d'autres, prises par les utilisateurs de Facebook après avoir vu vos annonces.
Taux d'Action est le taux d'Actions par rapport au nombre total d'impressions Publicitaires Facebook
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
Le Coût par Action (CPC) suivi au cours de temps.
Description
Coût par Action vous indique combien vous payez par action de Facebook, telles que les 'J'aime', les installations d'applications, les conversions et autres.
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
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MENTIONS J’AIME DE LA PAGE
The number of likes of your Facebook Page attributed to your ads.
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PUBLIER LES COMMENTAIRES
The number of comments on your ads.
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PUBLIER L’ENGAGEMENT
The total number of actions that people take involving your ads.
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PUBLIER LES RÉACTIONS
The number of reactions on your ads.
Description
The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
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PUBLIER LES PARTAGES
The number of shares of your ads.
Description
People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
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VISIONNAGES DE VIDÉO
The number of times your video starts to play.
Description
This is counted for each impression of a video, and excludes replays. This metric is currently in development by Facebook.
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VISIONNAGES COMPLETS
The number of times your video was played to completion, or for at least 15 seconds.
Description
The number of times your video was played to completion, or for at least 15 seconds. This metric is in development.
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TEMPS DE VISIONNEMENT MOYEN
The average time a video was played
Description
The average time a video was played, including any time spent replaying the video for a single impression.
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PERFORMANCES DES CAMPAGNES
Key performance metrics for your Ad Campaigns.
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PERFORMANCES DES ENSEMBLES D’ANNONCES
Key performance metrics for your Ad Sets.
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ENGAGEMENT DES PAGES DE CAMPAGNE
Engagement metrics for your page and posts by Campaign.
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ENGAGEMENT DE PAGE D’UN ENSEMBLE D’ANNONCES
Engagement metrics by Ad Set.
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PERFORMANCES VIDÉO DES CAMPAGNES
Video metrics for your Ad Campaigns.
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PERFORMANCES VIDÉO DES ENSEMBLES D’ANNONCES
Video metrics for your Ad Sets.
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PROSPECTS
LEADS for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
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PROSPECTS GROUPÉS
An official replacement of LEAD FORMS from Facebook.
Description
LEAD FORMS metrics was depreciated by Facebook. LEADS GROUPED metric was recommended for use. There is currently no Facebook documentation available for this new metric. We will be monitoring API documentation for any changes and will update our platform when more information will become available. Thank you for your understanding.
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TRANSACTIONS
Number of purchases made.
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CLICS SUR LIENS
Clicks on ad links.
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PERFORMANCES DES ANNONCES
Key performance metrics for individual Ads
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RETOUR SUR INVESTISSEMENT D’UNE CAMPAGNE
ROAS metrics for your Ad Campaigns
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RETOUR SUR INVESTISSEMENT D’UN ENSEMBLE D’ANNONCES
ROAS metrics for your Ad Sets
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RETOUR SUR INVESTISSEMENT DES ANNONCES
ROAS metrics for individual Ads
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REVENU
Revenue from Facebook Ads conversions
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ROAS
Return on Advertising Spend
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CONVERSIONS PERSONNALISÉES
Custom conversion for specific Lead Type tracked over time